100 episodes! Wow! Hard to believe. Over 64,000 cumulative downloads. Thank you for all your support. And…..you will have to keep listening because there is a lot more to share with you. Today we go back to value-based care from the providers viewpoint.  Joseph Schulman is back for the second time.  Joe is the Senior Vice President Enterprise Data and Chief of Information Intelligence at Northwell Health. Yes, we talk a bit about how Value Based Care is influencing a large healthcare...

Fact is, women have more challenges in pursuing their careers than men. In the show notes you will find a link to the McKinsey 2021 report on Women in the Workplace that clearly spells this out. To address these challenges, Shelly O’Donovan, CEO, Authentic Influence Group is creating a Life Science Women’s Mastermind group in the MedTech Leaders community.  In this podcast, Shelly and I discuss the goals of this mastermind group and how masterminds are different from masterclasses.  And, we...

2023 is right around the corner. Let’s break that habit of last minute planning for shows and events. To help us start planning for 2023, Lauren and Kimberly are back for part 2 of this two part series.  Lauren Dustman is Senior Manager, Global Events at Hyperfine and Kimberly Stanséll is a Meeting, Trade Show and Event Strategy Consultant. In this episode we cover the phases of planning, forecast for attendance in 2023, where trade shows and events are in the marketing mix, site visits,...

I am honored to have two event planning experts, Lauren Dustman, Senior Manager, Global Events at Hyperfine and Kimberly Stanséll, Meeting, Trade Show and Event Strategy Consultant to guide us today in this conversation. Combined, these ladies manage about 100 shows and events annually. Today’s episode is the first of two episodes about medical trade shows.  Last week we talked about industry trade shows. Today, we cover the 2022 trade show and event experience year to date and what we think...

Have you ever heard of BIOMEDevice Boston or BIOMEDevice Silicone Valley? These are two of several MedTech Industry shows that are known as hubs of new technologies, startup guidance and networking opportunities.  Do you know what goes on at these meetings?  I can tell you that they are organized to give MedTech leaders and startups a view into the technologies and best practices that will shape our devices and services for years to come. Today you are going to learn more about that with the...

Do you know the 6 pillars of Digital Surgery? Many pre-surgical, surgical and post-surgical technologies that have been developed individually are now being brought together under the banner of Digital Surgery.  What does this mean and what are these pillars? To help us with this is Jawad Ali, MD, a surgeon and community builder. Dr. Ali is working with SAGES to write an article to better define and classify this important subject.  We will also talk about how MedTech intersects with this...

You can’t talk about Value Based Care without including CMS and the Center for Medicare in the conversation.  In many of the past episodes on VBC we repeatedly refer to Medicare.  Today we get their input with the help of Douglas Jacobs, MD, Chief Transformation Officer, Center for Medicare at the CMS.  I really appreciate CMS allowing this conversation to happen. Doug is going to help us understand what CMS is, more specifically what the Center for Medicare is, bundled payments, VBC, ACOs,...

Great insights and advice on Corporate Accounts in MedTech. Multiple factors have impacted the relationships between MedTech companies and their customers over the past 2 years.  The pandemic started a cascade of events influencing elective surgeries, budgets, HCP shortages, HCP costs, supply chains and so on. One area these factors have come together to create change is in the management of corporate accounts.  To help us understand these changes and what we can do about them is Frank...

How does MedTech be part of the Win, Win, Win with providers, payers and patients as hospital systems move toward Value Based Care models? The challenge of crossing the chasm between Fee For Service and Value Based Care intrigued Wael Barsoum, MD.  He wanted to play a more significant role in finding solutions to this challenge.  He started his career as an orthopedic surgeon.  With the guidance of mentors like Joseph Iannotti, MD, PhD (currently Chief of Staff, Cleveland Clinic); Joe Hahn,...

You would not want this to happen to your company. The motivation for this episode came to me as I read a post in a medically oriented private Facebook group where a doctor very professionally took a MedTech company to task for poor service.  When I share more of the details in a moment, you will be as shocked as I was.  And, more important, you would not want this to happen to your company.  The billion-dollar companies have reputation management covered.  But I believe many of the small to...

Do you know what a CXO is?  Do you know how a CXO can contribute to a company’s prelaunch or commercial launch success?  By the end of this podcast you will have answers to both of those questions.  Today’s episode is about an important new kind of service organization to MedTech and HCPs.  It is called a CXO.  You have heard of CROs.  Today you will learn about a CXO called The Clinician Exchange.  To help us understand how they work with MedTech and HealthCare organizations we will talk to...

Today, we explore artificial intelligence in ultrasound with our guest, Hila Goldman-Aslan, CEO of DIA Imaging Analysis.  There is a lot of learning for professionals in this episode.  DIA Imaging Analysis is a company founded by 3 women.  The other two co-founders are Michal Yaacobi and Dr. Noah Liel-Cohen. We explore: Hila’s career and what positioned her for MedTech leadership The founding, growth and challenges faced by DIA Hila’s view of the future of AI in MedTech and...

In 2021, Episode 55 was the most downloaded podcast of the year.  It was published July 18. Because podcast listeners tend to scroll only so far back to find material to listen to, I felt this episode was very worthy of a replay. Most of my podcasts are evergreen. One difference is that today in the show notes I do have an unlisted link to the RAW YouTube video of this episode.  This is great if you want to see the slides.  For newer listeners, enjoy!  For veteran listeners of the podcast...

What kind of podcast is NOT concerned with the number of listeners? A Narrow Podcast. It is concerned with who the listeners are. In this episode, I explain the concept of Narrow Podcasting and how it could be an important new type of content in support of Marketing and Sales.

I will start with a Question - Does a MedTech product have to have AI as a direct component to be considered enhanced by AI? The answer is “No”. AI can contribute to the success of a product or service in many ways. Today we continue with the subject of Artificial Intelligence.  What is different is that we approach the subject from the view of a company that helps MedTech companies create AI based software that assist their clients products in one of three ways. Our guest today is Moshe...

Some of you that are old enough will remember when doctors, clinics and hospitals were complaining about implementing electronic medical records which we now call EMR.  EMR then advanced and became Electronic Health records or EHR.  EHR is actually more powerful than EMR.  EHR is the term most of us use today. Then, if your product created a report or an image, your company was busy creating links to the electronic records so the report or image could be stored electronically.  Now we take...

Then the FDA team had an “Aha!” moment! At first, the meeting didn’t start off that well.  The FDA heard the term “artificial intelligence” and were immediately skeptical.  Then the Viz.ai team hit the pause button and said this was about speed to treatment for stroke, not necessarily doing a better job interpreting images. “Aha!!” The rest is history. What if your company could develop a product that reduces hospital stays by 2.5 days, demonstrates a 37% improvement at discharge from the...

  In 2016, Geoffrey Hinton, PhD, famous for his work on artificial neural networks said, “It is quite obvious that we should stop training radiologists”.  Well…it just so happens that we are still training radiologists.  They are as important as ever.  Today we get back to Artificial Intelligence in MedTech. To help us look at AI in radiology and MedTech is Paul Yi, MD, Director, University of Maryland Medical Intelligent Imaging Center.  It is also known as UM2ii which is pronounced...

  Do you know two of the big successes in Ukrainian startups?  They are nearly household words in North America. As the tragedy in Ukraine unfolds, what many don’t know is how robust the Health Tech and MedTech startup ecosystem was.  In this episode, we explore the ecosystem and why it was so successful.  We go through the financial data that reveals among other things that Ukraine is ranked in the top 4% in the world in growth of innovative companies.  Then we ask if we can be prepared...

“Healthcare is super broken pretty much wherever you are living right now. What would the world look like if it wasn’t?” Joseph is seeking out and funding the answers across five continents.  Read Verge Healthtech’s statement of purpose…”Health is the world's greatest wealth. This is why we focus on investing in transformative innovations to make healthcare better. Not just for some, but for all. We are the world's first VC fund investing exclusively, and globally, in impactful healthcare...

MedTech sales and sales processes have been dramatically reshaped by the pandemic.  Many of these changes will be permanent.  One such change is the recognition of the importance and effectiveness of inside sales.  Our expert guide on the subject is Mike Sperduti, CEO, Emerge Sales.  He will explain the importance of neurolinguistics in sales dialog architecture, the 3 myths of inside sales, the 5 key elements to successful inside sales programs and much more.  When I look at the span of...

Let me start out with a factoid.  Every day…let me repeat those two words…Every day data from over 70 clinical trials and 11 systematic reviews are published.  How in the world are clinicians and hospital systems expected to keep up with that data to be sure they are delivering the best care for their patients? How are MedTech companies to know how they fit in?  To help us understand this huge issue is our guest, Jonathan Chen, MD, PhD, Assistant Professor of Stanford Department of Medicine...

What percentage of death due to cervical cancer are in 3rd and 2nd world countries?  You will be shocked by the answer.  It is inexcusable considering how simple the test is to detect it.  HERhealthEQ is a non-profit organization that is a little different than what you may consider the typical medically related non-profit looks like.  Today, you will learn more about the inequity in women’s health in 3rd and 2nd world countries and how Marissa’s efforts contribute to bringing equity to...

Let me lead off with three questions: Do you know the 3 levels of artificial intelligence? Do you know the 4 major methods of machine learning? Do you know the 3 medical specialties with the greatest number of active AI technologies? In this short podcast, you will get the answers to those questions and more. Bertalan is the Director of the Medical Futurist Institute. He has been a guest of the podcast before in episode 36 where we talked about the future of MedTech. He and...