Feeling boxed in and not recognized for your accomplishments? Lifelong hospitality industry veteran Dr. Lalia Rach has a prescription to help you manage your evolution within your profession, and in particular women executives and those climbing the organizational ladder. The author of Managing the Book on YOU!, who is also executive managing director of Strategic Consulting Service, a division of ALHI, and founding dean of the NYU Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management, shares her experience being “born into” the hospitality industry, how she elevated NYU’s meeting planning certificate program into an undergraduate degree program and her work helping hospitality industry professionals via her consulting work with global luxury hotel sales powerhouse ALHI.