Omni Hotels & Resorts has embarked on its first brand refresh in more than a decade, coinciding with an impressive growth phase that figures convention hotels large in the equation. Dan Surette, chief sales officer for Omni Hotels & Resorts, explains how the privately owned hotel company is placing a premium on the customer by working with global experience transformation company Materials Plus on a $1 million project to create two signature employee training programs that focus on personalization.