In this episode of the Megadeals podcast, hosts Christopher Engman and Bora Brännström discuss how to navigate the sales and marketing dynamics of entering a finite market with a new offering, particularly in the sustainability sector. They highlight the essential shift from traditional sales methods, advocating the adoption of innovative Deal Orchestration strategies and the use of media to boost the visibility and credibility of your key people, or "rainmakers," thereby enhancing their impact without the need to increase the sales force. Moreover, Bora and Christopher provide a thorough examination of the social codes in online environments, which are vital for effectively engaging with potential clients in these finite markets.