Episodes
In this episode of the Megadeals podcast, host Bora Brännström and guest Jef Sharp, CEO of Qnect, dive into the revolutionary changes Qnect brings to steel construction. By integrating advanced technology, Qnect is transforming an industry historically plagued with delays and overruns. Their platform, leveraging cloud computing, automation, and optimization, streamlines collaboration across all construction stakeholders, reducing time, costs, and environmental impact. Qnect's patented...
Published 03/15/24
Published 03/15/24
In this episode of the Megadeals podcast, hosts Christopher Engman and Bora Brännström discuss how to navigate the sales and marketing dynamics of entering a finite market with a new offering, particularly in the sustainability sector. They highlight the essential shift from traditional sales methods, advocating the adoption of innovative Deal Orchestration strategies and the use of media to boost the visibility and credibility of your key people, or "rainmakers," thereby enhancing their...
Published 02/28/24
Welcome to Episode 50 of the Megadeals podcast. Join the author Christopher Engman and William Alteryd in discussing "The Bold Move," an innovative initiative that brings together Megadeals and the Industrial Management and Engineering program at Luleå University. This episode is essential listening for anyone intrigued by the intersection of education and business, especially in the tech and sustainability sectors.
Published 09/19/23
Founder and CEO of Fluint.io, Nate Nasralla teaches how to sell with buyers, not to them. In this podcast episode, Nate and Christopher discuss strategies for successful enterprise sales. They emphasize the importance of identifying and empowering deal champions in order to win over key stakeholders. Additionally, Nate points out the importance of effective communication in B2B sales and the challenges of scaling messaging and positioning. Ps. You will also get an explanation of how to...
Published 02/28/23
ABM is mistakenly seen as a technology when it's really about targeting specific groups of accounts with tailored messaging throughout the funnel. The podcast guests, Christopher Strandell and Erik Annerberg have over 20 years of experience in the ABM industry.
Published 06/23/22
In this podcast episode HP Indigo "veteran" Christian Menegon shares an inspiring story of how he and the HP Indigo team influenced and shaped the ecosystem from traditional analogue to digital printing technology.
Published 05/25/22
The three Megadeals Advisory founders have a dialogue around learnings from 2021.
Published 03/24/22
We have acted on feedback from you listeners who want to hear more from our previous podcast guest Mareo McCracken. This time we talk about why Mareo's newly released book "Really care for them" is a great introduction to other sales books and disciplines and how to really care for the customers you intend to help.
Published 02/24/22
Andy Paul is back with us and talks about his latest book, Sell without selling out. He shares his experience throughout the years that made him write this book.
Published 01/28/22
We talk to the legend and host of the number #1 sales podcast, The Sales Enablement Podcast - Andy Paul.
Published 11/25/21
Meet Sofia Svanholt. A Megadealer at Microsoft, started off a path of an engineer but got later to love the process of helping people and building relationships on a professional level. She tells her story of 25 years in the IT business, working with Global SLS companies, going from selling to orchestrating big complex megadeals.
Published 10/28/21
Growing your salespeople in numbers has been a traditional step for increasing revenue. One big shift hitting us right now with a brutal impact is marketing being developed for full-funnel strategies instead of just being the top funnel strategy.
Published 09/16/21
In this episode, Christopher & Bora meet Patrik Möller from CorPower Ocean, one of the companies in our sustainability report (Nordic top 50). CorPower is a Swedish technology company that enables 100% renewable energy by using a buoy that captures energy from the ocean’s waves and tides. With this technology, you can actually power around 500 million homes, which makes this wave energy solution a complete game-changer.
Published 08/19/21
Where should you spend your time, money, and resources? What people do you need in an organization to make it fly and execute? Today, some of the best companies are spending 50/50 between marketing and sales. Our forecast is that a future version of megadeals is closer to 70/30 or 80/20. Here, Christopher, David & Bora are talking about which techniques you need to combine and design in order for your organization to sign megadeals.
Published 08/05/21
This week Christopher, David & Bora discussed the similarities between implementing the Megadeals discipline in a small growing organization or a large corporation, like learning your category and subcategory in order to create a perfect messaging.
Published 07/22/21
This week we have another company from our Sustainability Game Changers - Nordic Top 50 report as our guest - Stefan Nilsson & Ove Lidström from Foxway. Foxway combines different business areas and expertise within IT so that you can reach your specific goals and succeed in a sustainable way. In 2020, Foxway saved 350,000 tons of CO2 by refurbishing more than 1 million devices. Don’t forget to subscribe to the Megadeals Podcast
Published 07/08/21
Enjay is one of the participants in our Sustainability Game Changers - Nordic Top 50 report that we launched this spring. This week we have the CEO and Co-founder of Enjay - Jesper Wirén as our guest. Enjay is a Swedish environmental technology company specializing in energy efficiency. Their first innovation, called Lepido, is the world’s first profitable recycling system for restaurant ventilation, used by Burger King and other restaurants.
Published 06/24/21
This week Christopher has an interesting conversation with Theodore Bergqvist, a serial entrepreneur with a strong track record as a deal maker focusing on tech solutions such as low code/no code. Today he is the CEO and Co-Founder of Turbotic, aiming to enable world companies to be self-operating using AI and Automation technologies. Theodore shares his key learnings when doing big complex deals, both failures and successes. Don’t forget to subscribe to the Megadeals Podcast!
Published 06/17/21
Would you read an article or news items where you are named? Are you struggling to engage a large enough audience or to reach the C-level? In the Orientational messaging part of the Megadeals discipline, Christopher, David & Bora discuss techniques of how to reach the bigger audience and how it blends into the messaging architecture. You find the episode on all Podcast platforms and don’t forget to subscribe to the Megadeals Podcast!
Published 05/27/21
How many times have you heard people saying: “Yes, we want to buy from you”? But a verbal yes will never be the same as an actual signing on the last dotted line. In the Deal closing messaging of the Megadeals discipline, we talk about the small decisions that need to be made and all matters that will need to be clarified before signing. These are messages centered around how to go from signing, to going live and from launching to an actual relationship. Christopher, David, and Bora share...
Published 05/13/21
In this week’s episode we got the chance to have another chat with Michael Eckhardt, managing director at Chasm Institute. The Chasm Institute is a Silicon Valley consultancy founded by Geoffrey Moore, author of the product marketing classic "Crossing the Chasm." We talk about channel sales vs direct sales and the consequences of doing the right thing at the wrong time. What should you think about in a go-to market and when is the right timing to start with channel sales? Michael shares many...
Published 04/29/21
Do you want to change behavior in life? Get to know yourself better and develop yourself? In this week's episode, we have an inspiring conversation with the professional speaker, trainer, and advisor in negotiation and emotional intelligence - Lousin Mehrabi. She teaches us about the right mindset and strategies and goes through the nine-step method for successful negotiation. Don’t forget to subscribe to the Megadeals Podcast!
Published 04/15/21
Who emails the top manager of Ericsson every monday for three months? In today’s episode we have a conversation with Erik Josefsson, who has worked at Ericsson for almost 9 years in several different continents. He has been driving global business development for IoT solutions and the 5G offerings in the industry. We discuss how to merge sales, marketing and product development as well as the importance of gathering the right team in a company. Don’t forget to subscribe to the Megadeals...
Published 04/01/21