You have probably listened to music in his headphones and maybe heard about the revolutionary electric boat company X Shore. Konrad Bergström started Zound Industries in 2008, including Urbanears and Marshall, which grew by 11.000% over a 3 year period. Today Konrad fully works with his innovative electric boat company X Shore. Konrad is a Megadealer that has extremely good spotting radar combined with a clear gut feeling. By adding statistical analysis and market research Konrad blends marketing and sales in perfection to become a true Megadealer of our time. In this episode, we discuss how to revolutionize a whole industry and why all senses should be considered when building new concepts.