Life after Seven: Airtasker CEO on its new customer growth strategy and bid for global scale without big media backing
ASX-listed ‘gig economy’ platform Airtasker ramped up after selling equity to Seven West Media, “one of the best moves in our history,” says CEO Tim Fung. But that deal ended in March and now he must repeat the trick – while trying to go global – without big media budgets. Fung’s backing Airtasker Listings, its latest iteration, to drive product discovery and power customer growth. So far it’s working, and the ‘long tail’ of local services is starting to wag the dog. But while demand is “exploding”, Australia’s skills crunch is driving up prices. Fung urges Mi3 readers with skills to join the platform. Even he’s side-hustling for $500 a pop.
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