Potentially succeeding where Quibi failed, several Chinese apps (DramaBox, Reelshort) alongside others (Pocket FM, Good Novel) are pushing for 1-minute episodes of micro-series. Often depicted as being of trashy quality, they do seem to attract some eyeballs. Yet, what are the creative conditions to produce such Fifty Shades-esque stories, and is the market where we think it is? Featuring - Jack Li: Scriptwriter - Anaïs Clément : Actress and Theatre Maker - Yang Tingting: TWOC - Journalist To go further - Middle Earth episode #59 China micro-series’s boom - Middle Earth episode #08 How to Make a Movie in 14 Days - High Stakes in Short Takes: China’s Booming Micro-Drama Business, article by Yang Tingting - the international micro-series "The Double Life of My Billionaire Husband" - the chinese micro-series 《我在八零年代当后妈》 Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next film or look for a specific talent, please get in touch! Chinese speaker? Follow our Bilibili account 阿拉丁_说电影 With thanks to Sean Calvo for music support. The World of Chinese MagazineA magazine about Chinese society, culture, history, arts, language, and more.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.