Middle Earth - China’s cultural industry podcast
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Before Covid, WWE and UFC were key to push the envelope of MMA in China, now, independent promotion companies like Middle Kingdom Wrestling are left to pick up the momentum.  Featuring - Adrian Gomez: Middle Kingdom Wrestling - Founder To go further - Middle Earth episode  #65 China’s winter...
Published 04/22/24
With a forecast revenue of 370 billion USD in 2024 market size, roughly three times the size of the US market and Europe, China's apparel market  is home to up and coming fashion brands as well as big brands buying up international competitors. What can insiders share from that...
Published 03/08/24
Potentially succeeding where Quibi failed, several Chinese apps (DramaBox, Reelshort) alongside others (Pocket FM, Good Novel) are pushing for 1-minute episodes of micro-series. Often depicted as being of trashy quality, they do seem to attract some eyeballs. Yet, what are the creative conditions...
Published 02/08/24