🎙️ Start Your Podcast Today: https://calendly.com/podcastprinciples/discover I’ve oftentimes gone into specifics for how you can make your podcast more successful – or how you can grow your audience. I’ve even gone into the complexities of content creation and how to optimize for your brand or small business. But it can be easy to forget how many would-be creators are out there.. Still mulling over whether or not they should explore content creation, let alone a podcast. In this week’s BopCast, I discuss one of the more foundational aspects of podcasting: launching. Not just brainstorming and forging your concept – but the actual “why” for podcasting. What does it do for you? What does it provide? And most importantly – what will it cost? I cover the 30,000 ft. view of podcasting to give you a better feel for the landscape at large, as well as the considerations and decisions you’ll need to make concerning your own objectives, audience and overall concept. 🔎 Navigate Here: (0:00) - Teaser (1:07) - The problem (5:24) - “The time for podcasting is now” (11:05) - The audio and video split in podcasting (14:00) - The “why” for podcasting (17:08) - The “shift” (18:17) - Your podcast funnel (19:44) - Different types of podcasts (23:32) - The framework (28:39) - The options (29:28) - Driving viewership with your content (32:07) - How often you release and how long you record for (33:12) - Ad revenue (35:22) - Being a guest vs. running a podcast (with help) (38:27) - Wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop