Messaging is not just the one-liner that you use in your mission statement. It’s also not just your elevator pitch or Instagram bio. In fact, messaging is everything that fuels your marketing efforts. It’s the words that you use to communicate with your ideal audience and how you present your offer. My guest today is Jason Keen, who thought he had an issue with niching, but what we uncovered was that his issue really lies within his messaging.   In today’s episode, I share 4 transformational messaging tips to help Jason attract and speak directly to his ideal clients. I present the concept of chocolate-covered broccoli and how understanding this messaging tool can significantly increase your reach. I also share the grandmother language test to run your messaging through so that your offer is communicated clearly and efficiently. This episode is for you if you want to get your offer in front of the right eyes. Tune in and use these 4 messaging tips to transform the way you approach your marketing.   Jason Keen is a hypnotherapist and recovery coach turned conscious relationship coach and mentor. He helps couples and individuals who struggle with unnecessary disconnection so that they can create a connection that is more reliable and sustainable.                       Today We’ll talk about: What is the chocolate-covered broccoli concept and how it can get your offer in front of the right eyes? (9:12) Painting a deep picture of relatability and result for your ideal clients (12:33) Why pre-qualifying your potential clients is key to getting people into your container (12:51) Putting your messaging through the grandmother language test and what to avoid in your copy to pass the test (15:02)   Thank you so much for listening to this episode of the Million Dollar Spirit Business podcast. If you enjoyed this episode, please take a moment to leave a review.   Want to have your question answered?  Apply to be a guest on the podcast at https://elainaray.com/podcast/    Connect with Elaina:   Website: https://elainaray.com/ Instagram: https://www.instagram.com/heyelainaray/ Facebook: https://www.facebook.com/heyelainaray FB Group: Soul-Level Shifts: Business Strategy for Conscious High-Level Entrepreneurs   Connect with Jason: Instagram: https://www.instagram.com/daringheart_conscious_love/  Website: https://www.daringheart.com/