Okay, so do you stand out in your niche? I mean really, do your customers see you as the best choice? And how are you distinguishing yourself from everyone else who's looking to serve your customers? We're going to talk about that on today's Mindshare Mindcast with our guest, Scott McKain, a globally recognized authority on how organizations and professionals like you can create distinction to stand out, attract, and keep customers in this hypercompetitive marketplace. Scott's recent book, Iconic: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction, was recently named on Forbes as a top 10 best business book for 2018. Another one of Scott's books, Create Distinction: What to Do When Great Isn't Good Enough to Grow Your Business, was named by 30 major news organizations including the Miami Herald as one of the 10 best business books of the year. In fact, Scott is frequently quoted in USA Today, The New York Times, Wall Street Journal, and the International Herald Tribune, to name a few. His commentaries were syndicated weekly for over a decade to 80 television stations in the US, Canada, and Australia. This guy has no free time, clearly. You'll love the interview with Scott. He's unique and his ability to captivate with his speaking style has earned invitations to present his unique gifts from celebrities like Arnold Schwarzenegger, who booked him for a presentation at the White House, which the President was in the audience, to even playing a villain in a Werner Herzog movie. We've got to talk about that. Roger Ebert actually considered it one of the 50 greatest movies in the history of cinema. Oh my God. Well, because of his success and helping some of the world's most distinctive brands - these are companies like Apple, SAP, Merrill Lynch, BMW, Cisco, Fidelity. You recognize the brands ... hundreds more. Scott was honored with the induction into the Sales and Marketing Hall of Fame alongside other fellow visionary leaders like Zig Ziglar, previous guest Seth Godin, and Dale Carnegie, and also into the Professional Speakers Hall of Fame. I feel like I'm talking to an all-star. This is going to be awesome. You're with us today, Scott. Welcome to the Mindshare Mindcast.