Host Andrew McDougall is joined by beauty and personal care expert Clotilde Drape in a discussion about the latest trends in the fragrance market. From emerging scents and celebrity fragrances to the prevalence of influencer marketing, listen to find out more about the trends that drive a consumer's olfactory journey! Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community. Learn more about...

Host Lynn Dornblaser is joined by experts Melanie Bartelme and Michele Golden in a discussion about actionable takeaways for brands in Natural Products Expo West. From innovative ingredients such as dates and mushrooms, to cutting-edge packaging solutions in beauty and personal care, listen to find out more! Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community. Visit the Mintel Store to explore...

Host Lynn Dornblaser is joined by consumer experts Diana Kelter and Jenny Zegler in a discussion about Ozempic’s impact on the food, drink, health, and wellness industries. Our experts discuss pharmaceutical interventions and holistic well-being in the age of wellness drugs. What should brands do to help consumers pursue a healthy lifestyle? Listen now to find out! Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our...

Host Andrew Davidson is joined by technology experts Brian Benway and Jan Urbanek in a discussion about the Metaverse. Our experts shed light on the latest technological and hardware advancements and marketing strategies from Big Tech. What will it take for the Metaverse to gain mainstream popularity? Listen now to find out! Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community. Visit the...

Host Andrew McDougall is joined by Base Beauty founder Jodi Katz to discuss Generation Alpha, the youngest generation of consumers already affecting the beauty industry. How will Gen Alpha's exposure to technology, social media, and diverse cultural influences shape their perception of beauty? What should brands do to communicate and engage with this tech-savvy and trend-setting cohort? Listen now to find out more! Download Mintel's 2024 Global Beauty and Personal Care Trends for FREE and...

Mintel Little Conversation is back for a new season! In this new episode, host Lynn Dornblaser is joined by Kaitlin Ceckowski and Nicole Bond to discuss marketing trends and highlights from Super Bowl LVIII. Which ads worked and which could have performed better? What precedent does the Super Bowl set for marketing in 2024, and what trends should we expect to see this year? Listen now to find out more! Download Mintel's 2024 Omnichannel Marketing Trends for FREE and browse...

Host Andrew Davidson is joined by consumer research experts Diana Kelter (Mintel) and Pamela Marsh (Omnicom) to discuss the consumer trends that will drive behaviour in 2024. As consumers have increasingly diverse ideas of what 'quality' means, how can brands engage with consumers as they are becoming more realistic and self-serving in their search for value? Listen now to find out more about Mintel's 2024 Global Consumer Trend, 'More than Money'. Download Mintel's 2024 Global Consumer Trends...

Host Andrew McDougall sits down with technology experts Jason Thomson and Thomas Slide to discuss the future of generative AI. What can brands do to connect with consumers using the latest generative AI technology? How will this change the way consumers look for information, and what is the next "big" breakthrough in this space? Listen to find out more.  Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our...

Host Elysha Young is joined by food and drink experts Alice Pilkington, Megan Stanton, and Food Frontier's executive director Dr. Simon Eassom in a discussion of everything plant-based. Are we reaching peak veganism? Do opportunities still exist for meat alternatives brands? Listen to the conversation to find out how our experts think plant-based products will fare in the future. Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a...

Host Andrew Davidson speaks with Michael Spelfogel, Cardless Co-founder and President, at Money20/20 USA to discuss co-branded credit cards, brand partnerships and industry challenges for fintechs. Listen now to find out how technological innovation and data science is impacting the financial services market. Join us live to explore 2024 Financial Services Marketing Trends, browse all our financial services market research and buy a report today by visiting the Mintel Store. Head over to...

Host Andrew Davidson is joined by consumer experts Dana Macke and Jenny Zegler in a discussion about Mintel's 2024 Global Consumer Trend 'Relationship Renaissance'. The trend predicts that consumers who find comfort through screens at the cost of meaningful, real-life relationships, will seek new forms of intimacy for the sake of their physical and mental health. Listen to find out more about the underlying motivations that will drive consumer spending and how brands should react to changing...

 Host Andrew McDougall is joined by experts Georgia Stafford, Kaitlin Ceckowski and Katie Hansen in a discussion about how live-stream shopping is transforming the customer experience, how marketers can tap into the trend and how brands can translate the increased engagement into revenue. Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community. Find out more about social commerce, browse all our...

Reviewing recent corporate backlash in the US, host Lynn Dornblaser is joined by experts Kaitlin Ceckowski and Nicole Bond in a discussion of marketing do's and don'ts for brands when it comes to Pride Month. Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community. Find out more about culture and identity in relation to consumer lifestyle, browse all our research on marketing and promotion, and...

Host Andrew Davidson interviews Ness CEO and Founder Derek Flanzraich on the health and wellness positioning of the Ness credit card, entrepreneurship and industry challenges. Mintel consumer trends expert Diana Kelter explores the relationship between financial wellness and mental health. Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community. Find out more about financial services marketing...

Host Lynn Dornblaser is joined by food scientist Stephanie Mattucci in a discussion about ingredients in food and drink that maintain brain function and support mood health. Do consumers really know the science behind buzzwords on product packaging? Listen to find out more about emerging ingredients to look out for - from everyday caffeine to ancient Ayurvedic medicine - and what marketers need to know before jumping into their next product innovation. Head over to Mintel’s LinkedIn to let us...

Host Elysha Yong welcomes consumer lifestyle and marketing strategy experts to discuss how marketers are using astrology in campaigns. How are astrological signs impacting consumers' food and drink purchase decisions? Listen to the conversation to find out more about self-expression, decision paralysis, and astrology trends on social media. Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community. Learn more about...

As Twitter undergoes a rebrand to 'X', will Meta's Threads replace Twitter? The newly dubbed 'Twitter killer,' Threads gained 30 million followers in the first 24 hours upon its release. Host Andrew Davidson is joined by media experts Marisa Frys and Rebecca McGrath for a discussion about what brands should know about Meta's newest text-based social media platform and its associated ecosystem. Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member...

MLC's newest host, Lynn Dornblaser, is joined by consumer experts Jenny Zegler and Georgia Stafford for a discussion about how brands are innovating new product development in light of climate change and sustainability concerns. What are FMCG and CPG brands doing in the sustainability space? Why aren't brands effectively communicating their sustainable credentials? Listen now to find out what's resonating (and what's not) from new innovations, ingredients and product claims in response to...

Host Andrew Davidson is joined by sustainability expert Richard Cope in a discussion about how water shortages became the fastest-growing environmental concern among consumers over the past year. How should brands be thinking about the issue of water shortages? What do brands need to know about the impact of climate change and other government initiatives going forward? Listen to find out more about why consumer attitudes toward sustainability are changing and how brands should respond to...

Host Elysha Young—joined by consumer and industry experts Shelley Mcmillan from Mintel Consulting and Sabeera Ali from Food Industry Asia—discusses how food and drink products play an important role in the health and wellness of consumers across Asia Pacific. Listen to learn how food and drink brands can better communicate health claims, why consumers are snacking differently, and how consumer preferences for healthy food and drink consumption have changed in recent years. Head over to...

Host Andrew McDougall is joined by experts Nick Carroll and Samantha Dover in a discussion about affordability living as dupes and discounters become increasingly popular. Listen to find out more about this phenomenon and how affordable luxury can be a space for brands to grow as consumers seek indulgence in challenging times - as indicated by the lipstick effect. Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our...

Host Samantha Dover, joined by Rebecca Vella, Director of Food & Drink Insights at Mintel, and Andrea Payne, Head of Marketing at Kraft Heinz, debate what creates brand value for consumers and how perceptions of value are changing. Listen to find out more about how brands and marketers should communicate value to consumers, the role transparency plays in overall brand strategy, and what opportunities exist for future consideration, including premiumisation. Head over to...

As King Charles III's Coronation draws near, host Andrew Davidson is joined by experts in all things Britain, Jack Duckett and Francesca Smith, to discuss how British culture has influenced marketing and why this matters to brands. From British Airways to Twinings, listen as our experts discuss how classic British brands are marketing themselves to consumers during a period of change, what consumer experts around the world think of brand Britain and what marketers need to plan for next. Head...

Host Andrew McDougall is joined by experts Jonny Forsyth and Georgia Stafford in episode 115 to discuss Gen Z and what brands should know about this generation of consumers. Listen as they discuss what's special about Gen Z and what brands should do to market themselves to this tech-savvy and socio-politically engaged demographic. Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community. Visit the Mintel store to...