Laura Belgray has made millions by being herself and writing some of the best story-based marketing emails. She’s the founder of Talking Shrimp, a copywriting service, and is known for helping people find the words and courage to make their business an expression of their personality. And I’m a HUGE fangirl (There - I said it! Ha!) In this episode, we talk about how Laura made the mistake of ghosting her email subscribers for months — only to return to them pushing a pricey offer, hoping to cash in on affiliate commissions. That didn’t go well. We chat about her approach to writing marketing emails now, the importance of building trust, why laziness is a part of her brand, how being decidedly different has helped her attract a huge following, AND her new book: Tough T*****s: On Living Your Best Life When You’re the F-ing Worst’. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode: Pre-order Laura’s book, “Tough T*****s”: https://www.talkingshrimp.com/book Sign up for Laura’s newsletter on her website, Talking Shrimp: https://www.talkingshrimp.com/ Laura Belgray on Instagram: https://www.instagram.com/laurabelgray/ (And if you haven’t already, sign up for my newsletter here: https://emancopyco.com/emailrules) If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco And if you’re interested in hiring me to write your emails, visit emancopyco.com/contact Start your 2-week free trial with Teachery right here Join Eman's newsletter and get her 35-minute email class for FREE