In this episode, Thomas Pan joined us to share his expertise on achieving successful growth based on content that will lead to better User Acquisition. STEEZY has been investing heavily in content and there is a lot of strategies that app marketers can learn, and apply to their marketing strategies. (00:00) - Introduction (02:52) - Get to know Thomas Pan (06:46) - How did STEEZY evolve over the years? (10:54) - How STEEZY creates their content? (13:27) - Types of content (Reforge Model) (19:44) - How STEEZY distributes content and measures its success? (24:49) - SEO as in ‘Social Engine Optimization' (33:10) -  Some advice to new graduates Speakers: Taha Karsli - [email protected] Thomas Pan - https://www.linkedin.com/in/thomaskypan/ Follow us on Social Media: LinkedIn: https://www.linkedin.com/company/mobile-action/  Twitter: https://twitter.com/MobileAction Facebook: https://www.facebook.com/MobileAction