You don’t have to be a celebrity, athlete, or corporate executive to leverage Public Relations or “PR” for yourself and your business. The fundamentals of PR are instrumental in growing a remarkable chiropractic practice.    In this episode, I interview Jay of Ace of Spades Agency, and he dispels the myths of PR, how chiropractors can improve their positioning, and what he would do to build his practice if he were a chiropractor.    Ace Of Spades is a digital PR agency that helps people and companies package, position, and publicize what they do all over the world.   Our chiropractic audience’s appetite for the desire to self-promote runs across the entire spectrum, but if you can move the needle in your strategic positioning, your practice will grow.    Too many chiropractors hope their practice will grow just by being a good chiropractor and having people refer to them, and in some instances, that does happen, but not as much as we all would like.    Take control of your practice growth by listening to this episode, which will help you enhance your positioning.