Welcome to another episode of Modern Chiropractic Mastery with your host, Dr. Kevin Christie. In this episode, Dr. Christie is joined by Dr. Bobby Maybee, founder of the Forward Thinking Chiropractic Alliance (FTCA), to delve into the current state and future of evidence-based chiropractic practice. Dr. Maybee, a long-time friend and business partner of Dr. Christie, brings a wealth of experience and insight into the profession. Dr. Christie and Dr. Maybee discuss a range of topics,...

Welcome to another episode of Modern Chiropractic Mastery with your host, Dr. Kevin Christie. In this unique episode, Dr. Christie is joined by Dr. Curt Kippenberger for a comprehensive dialogue on the topic of the 30 and 60-minute DC model. This isn't a bash fest; instead, it's a deep dive into the nuances, benefits, and potential concerns of chiropractors who utilize time as a primary component of their practice model. Dr. Christie and Dr. Kippenberger explore the positives of this...

Join Dr. Kevin Christie on another insightful episode of Modern Chiropractic Mastery as he welcomes back Dr. Chris Chippendale from the UK. In this episode, they dive deep into the intriguing topic of optimism versus cynicism within the chiropractic profession. Dr. Chippendale, a seasoned chiropractor and coach, shares his research and thoughts on how these mindsets impact clinicians' success, patient care, and overall professional growth. Dr. Chippendale discusses the findings from a...

Unravel the complexities of merchant processing with Holly Jensen from Cash Practice Systems, as she joins Dr. Kevin Christie on the Modern Chiropractic Mastery podcast. With Holly's extensive experience as COO, she sheds light on the importance of understanding merchant processing for chiropractic practices, and how it can be more than just a mundane necessity—it can be an integral part of your practice's growth and patient experience. In this enlightening discussion, Holly shares insights...

I continue the pursuit of collecting and cataloging ideas, resources, and insights to share with the chiropractic community for personal and professional growth.    Attending the first annual Strategic Coach CoachCon was a great experience. I took away many great lessons that I will apply to my life and convey to the MCM audience.    In this episode, I discuss what I experienced and learned and how you can apply it yourself. I will briefly describe what I learned from the following...

Brand building isn’t about logos and color schemes. It is about what people think of your practice, how it makes them feel, and your team culture.    I have had the pleasure of working with Dr. Tony Katakis in the early days of building his clinic, and in this interview, we get an update on how they have grown and the future vision.    In this episode, you will learn:  *How to go from lone wolf to building a team  *Why a team around you allows for better growth and patient...

The tug-of-war battle between Associate and Practice Owner is well documented, but it doesn’t have to be that way. There are many strategies and best practices to have a mutually beneficial experience for both the associate and the practice owner, and that is what we discuss in this week’s podcast episode.  In this episode, I interview Dr. Lisa Goodman, who recently published her book The Manual for the Chiropractic Entrepreneur.   “Are you a Chiropractor, or are you an entrepreneur who...

The more I discuss with colleagues and experts how to provide the patient with great care and how to avoid the commoditization trap that insurance companies have doctors firmly trapped in, the more the idea of add-on services keeps revealing itself as a great option.    Whether you are in-network with insurance or are a cash practice, some services are not covered by insurance or should be charged at a separate cash rate from your traditional chiropractic care.    Some of those add-on...

Is your chiropractic practice fully modernized?  When modernizing your practice, yes, you can renovate the office, get new equipment, and go from paper to electronic health records, but you also need to modernize your marketing, communication, and business technologies.    Prospective and current patients expect a modern experience when engaging with your practice in your community. You may be falling behind your competition because they are implementing strategies to take a big slice of the...

In this episode, I had the pleasure to sit down with Michael Shacklock DipPhysio, MAppSc, FACP, to discuss Neurodynamics and why and how to integrate this skill set into your chiropractic practice.    Michael received his graduate qualification at the Auckland School of Physiotherapy, New Zealand, in 1980. He worked in public hospitals in the medical, surgical, pediatrics, orthopedics, geriatrics, intensive care, and burns areas around New Zealand before being employed in private practices,...

In Late February, Jay Greenstein and I hosted a Salon Dinner at Parker Vegas for a hand-selected party of 8.  What is a Salon Dinner?  “In the 17th and 18th centuries, salons became popular venues for philosophical, political, and other moderated conversations. Women were the center of salon life. They selected the topic, invited guests and directed the conversation throughout the event. While these events were social, there was always a theme of education and idea sharing. Today, salons are...

“If you want a life where you get to do what you want every day, You’ll need to live a life doing a lot of things you don’t want to do.”  Brian Strump, D.C., joins us today to discuss the above Facebook post and other amazing business insights he often provides.  This is a unique episode in which I reached out to Brian based on my fascination with and enjoyment of his insightful Facebook posts.  We also discuss how a game of Tetris and Contra like a business. You Gen X’ers will love this...

Video content marketing that educates your patients and communities is certainly one of the best marketing strategies you can do for your practice, yet why do so many choose not to?    In this episode, I interview Dr. Robin Armstrong and Dr. Jody Freedman and discuss how they have grown an already great practice through consistent video marketing.    They are both using diverse types of video strategies, and they outline what they are doing, why they are doing it, and the results.    You will...

If you know about Buc-ee’s, you know about Buc-ee’s. If someone has been, they will tell you all about it. It is remarkable.    Is your practice remarkable? Do you have raving advocates? Or is it just another practice?    In this episode, I explain why you need to be more like Buc-ee’s and less like Waffle House and what exactly that means.    It is time we aim for remarkable and invest in ourselves and our business to become remarkable.

In this episode we bring Darcy Sullivan back on the show to provide you updates on all things Search.  In this episode we touch on many aspects of search and some of the topics you will learn are:  *Google Algorithm Updates  *Mobile Search Optimization  *Zero Click Search  *Zero Volume Keywords vs Long Tail Keywords  *Website best strategies  *Video  *Call to actions  *Google Analytics 4  *Leverage A.I.  Much more!  To find out more about SEO and Propel Your Company...

Many chiropractors are busy but not able to break through and afford to hire help and grow to the next level. We have all heard the term scaling, but it doesn’t mean you must scale to many locations like The Joint.    Scaling means getting your one practice efficient and continuously breaking through the complexities of your business.    Capacity issues in your practice can take many shapes, from lack of office space, equipment, team, or room on your schedule to seeing more patients and...

Many exciting things are happening in the profession; recently, attending Parker Vegas highlighted that.    We don’t know where the profession is going, but many opportunities exist.   In this episode, I bring on Dr. Brandon Steele of ChiroUP to discuss what they are seeing in the profession, how chiropractors can optimize their careers, and how we can all optimize the profession. Some exciting new technologies are coming down the pipeline.    Dr. Steele also reveals an exciting new...

Too many doctors think that good healthcare and good business are inverse relationships.    You can be good at business and not be a snake or a shark. You can be patient-centered and also have a good business.    I am also here to tell you that everyone benefits, including your patients, when you are sound in business.    In this episode, I discuss 5 Keys to Good Chiropractic Business, and it doesn’t include huge care plans, offering services just for the money, or making healthcare decisions...

Many chiropractors and chiropractic practices have goals and dreams, but few have a great vision. Some think they have a vision, but without the necessary planning and actions, it's a dream and will never be a reality.  In this interview with Dr. Keith Yoho, we discuss his group practice's exponential growth and big vision. We detail where the practice started, where it is now and where it will be going.  More importantly, we break down how they achieve their vision through strategic...

As a profession, we have made it a long way, but we continue to fight to improve our standing in healthcare in each state, the country, and internationally.  Behind the scenes, we often don’t see the work being done to improve the chiropractic profession, and it is important to shed light on that occasionally.  In this interview, Bharon Hoag from The Chiropractic Defense Council joins me to share the progress made and the vision for a better future.  Bharon is a force of nature and brings...

In 2024, many chiropractic practices are getting creative with optimizing their front desk.  If you don’t currently have a front desk, I highly recommend the Virtual Front Desk option to free you up to focus on patient care and growing your practice.  If you have a front desk person or team, consider having a Virtual Front Desk component to allow your front desk team to focus completely on the patients that are in the office. Too many chiropractic front desk team members are overwhelmed with...

In this episode, I discuss some topics that have come up in our coaching calls, Mastermind and Facebook Group.  The topics we discuss are:  *What Percentage of your revenue should go towards a marketing budget  *The 60-Minute Rehab DC Conundrum  *Running/Starting a business debt-free vs bank loan  *The FB Scam we are all seeing  *Google Business Hours and Search  *The Hourly Capacity  *And a few more!

Chiropractors are often looking for ways to help their patients improve their lives and do it in a manner that is effective and efficient.   At our Mastermind weekends, our members do occasional “Each One Teach Ones,” where a member provides a 30-minute presentation on something that has grown or transformed their practice.   Dr. Tiffany and Tyler Armstrong presented at our last mastermind on implementing a functional medicine system in your practice that is both impactful for patients and...