The more I discuss with colleagues and experts how to provide the patient with great care and how to avoid the commoditization trap that insurance companies have doctors firmly trapped in, the more the idea of add-on services keeps revealing itself as a great option.    Whether you are in-network with insurance or are a cash practice, some services are not covered by insurance or should be charged at a separate cash rate from your traditional chiropractic care.    Some of those add-on services include but are not limited to, Shock Wave Therapy, Dry Needling, Laser Therapy, Physical Training, Supplementation, and more.    In this episode, I interview Dr. David Rudnick about how he provides world-class care in his sports chiropractic clinic and has escaped insurance companies' commoditization trap.    The good news is that you don’t have to be a hard-sell clinic. You can provide add-on services without pressuring your patients into spending money they don’t want to.  You can reach Dr. Rudnick at [email protected].