At this point has become a cliche of sorts, but it doesn’t make it any less true. Working “On” your business is a necessary component of building the practice of your dreams that offers the highest quality patient care, provides great jobs, and supports your family's wonderful life.    Too many of you are starving artists and will die on that hill. Some of you know it doesn’t have to be that way, but you are mired in the weeds of patient care, patient notes, and dirty diapers. Some of you even have hired coaches but didn’t do the work and confirmed your self-limiting beliefs that “coaching doesn’t work”.    Having the view, I do inside the mindsets and practices of some of the best clinics in the world, I can tell you one common theme. The vast majority figured out early that working on their business had to be baked into the daily, weekly, and monthly schedules.    I get it, we get busy. I wasn’t planning on going back into patient care and fully running MCM. Both companies are fully involved businesses, and I am no Elon Musk. My solution has been to work from 5 am-6 am “on” MCM 5 days per week, followed by 6am-7:30am with the young kids, then off to work to treat patients.    We all have a story, but we are also all professionals. Often being a Pro doesn’t allow for stories and excuses. It requires a different mindset and a different level of commitment. Some of you may just need guidance on what to do and how to do it. We have all been there.    In this episode, I discuss what it means to work on your business and how to strategically accomplish it. We are also diving deep into this topic in our coaching calls this week and ensuring our members are being Pros. Being a Pro is just different.