Digital Marketing is always changing and keeping up with it all can be overwhelming. However, if you learn and craft your expert positioning, you can adapt to those changes much easier.    Digital marketing has many aspects, but in this episode, we break down the fundamentals of optimizing it to help grow your practice.    Dr. Brian Paris joins me today to provide us with his journey and insights on growing an audience and improving engagement with your digital marketing. Dr. Paris has owned and operated a busy chiropractic practice and is now an entrepreneur with many interests.    One key to Dr. Paris’ journey is always getting better when it comes to producing content and consistently distributing it on digital platforms.    In this episode, we discuss some of the key fundamentals of improving your marketing that doesn’t chip away at your credibility but rather enhances it and positions you as a thought leader in your community.    If you’d like to connect with Dr. Brian Paris you can visit him here at https://www.youtube.com/@drbrianparis