Emma is a senior marketing and business leader who is currently head of Virgin Mobile in Australia which is owned by Optus. In this episode we delve into a heap of areas around managing through times of change, the traits of a really effective leader, and why she can’t stand unreliable people! Emma has some fascinating insights on leading through times of uncertainty, doing the opposite to what you would intuitively think; doing less, having a narrow focus and actively leaning out not in.