Hey Successful Hairstylists!! Retention and loyalty is a HUGE part of building a high-end clientele - yet we often over-simplify what it takes to keep clients happy. Well, I've done all the boring research 🧐 so you don't have to! And today we're talking all about the LATEST consumer buyer research on what makes people LOYAL buyers to a business. (Hint: a good quality service doesn't even make the list 😳) We're going to talk about... Why leaving with "good hair" is not a deciding factor in loyalty and why there are plenty of mediocre stylists KILLING IT behind the chair The 5 secrets of client loyalty How to apply these to your life behind the chair in a easy way that doesn't take a ton of extra time If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat • Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts • Join 1500 other Successful Hairstylists in our Successful Hairstylist Community! • Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now #independentstylist #hairstylist #framar #behindthechair #haireducation --- Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support