Hey Successful Hairstylists!! Today I'm spilling all the secrets on how I went from gaining 70 followers each month to FIVE HUNDRED AND SEVENTY+ each month! IF YOU NEED CLIENTS NOW - GRAB THIS CHECKLIST AND IMPLEMENT BEFORE LISTENING TO THIS EPISODE...https://renlopaofficial.myflodesk.com/getclients24 There are a handful of reasons why you might want to grow your following - future plans of becoming an educator, wanting to land brand deals (in our industry and outside the industry) or even...

Hey Successful Hairstylists!! Today we're talking all about turning followers into BOOKED APPTS! We want to strategically make our marketing efforts equal MORE sales and MORE clients, otherwise, we're just wasting our time --- leading to more burn out and discouragement. You'll learn... What MOST people will NOT do when it comes to turning followers into booked appointments My FOLLOWER AUDIT and why it's necessary to know our audience 5 different ideas for turning your followers into...

Hey Successful Hairstylists!! Today we're talking about ADS! And, as you know, I am a big believer in the power of Organic Marketing. And today I'm going to help you create an AD that you can start running at just $1 to compliment your organic marketing efforts!! I'm sharing all the stuff that marketing people make you pay to know (building audiences, how to troubleshoot, how to write your ad) -- because I want you to be EMPOWERED! I share... What you need to have in place BEFORE...

Hey Successful Hairstylists!! We often joke about being our clients "therapist" - and the truth is that we do have intimate relationships with our clients. The conversations we have behind the chair can be intense (to say the least) and sometimes we DO have the energy and space to take that on -- and sometimes we don't! Today I'm sharing some ways to protect your own mental health during intense times!! We'll talk about... - Emotional, Financial and Time Boundaries - The role of activism...

Hey Successful Hairstylists!! Today we're talking about some interesting Instagram Updates when it comes to Captions and Carousels!! These tweaks can help you get more visibility, local followers and CLIENTS! 528 INSTAGRAM *POSTS* FOR HAIRSTYLISTS: https://wolfandrabbit.samcart.com/products/528-instagram-captions If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money...

Hey Successful Hairstylists!! Today we're just taking a break and having some fun together sharing some funny client stories!! These come from Reddit, Facebook Group threads, my own personal time behind the chair and MORE! So come hang out and laugh with me! If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully...

Hey Successful Hairstylists!! Today we're talking about something JUICY which is Instagram Reach! A LOT of creators in the past two weeks have been complaining about the IG Algorithm and blaming it for not pushing their content as much as it used to. But today I'm going to show you the behind the scenes of how I actually increased my Instagram Reach by 149%! We talk about... What Instagram Reach IS and how it plays a roll in getting you new clients behind the chair My 3 ways to "hack"...

Hey Successful Hairstylists! This week we're talking about why our Good Clients leave us!! 😭 And what we can do to make sure that we're creating a rejuvenating and uplifting salon experience for each and every guest. We're talking about... Why it's so important for our businesses to build long-term LOYALTY with our clients The 3 Things that push good clients away What we can do to keep clients excited about coming to see us for 10 years + Let's get into it! If you're new here,...

Hey Successful Hairstylists! It's unfortunately really normal these days to see trolls and negativity on posts online. But - we never really think it's going to happen to us! As entrepreneurs, like it or not, we ARE public figures online and in our communities. This exposes us to a lot more people than the avg person and therefore we have the opportunity to deal with negativity on a whole other level. So today I'm sharing a 3-step framework for dealing with negativity! We're talking...

Hey Successful Hairstylists!! Today we're talking all about CONSULTATIONS. In my experience, consumer behavior has evolved over the past decade, techniques have evolved... but consultations are still stuck in the past! Because of this, it is really common to be disconnected from our clients. Leaving our clients feeling like we didn't listen to them (or worse) didn't even care about what they wanted (watch all the tiktoks about peoples salon experiences to see what I'm talking...

Hey Successful Hairstylists!! This week we're talking all about CONTENT which I know can be tricky and downright frustrating! My teaching philosophy in these free episodes as well as in the Luxury Client Method is to make sure you have EVERYTHING you need to BE EMPOWERED to find answers quickly on your own and know exactly how to put things together yourself. Because when YOU know the why and the how behind creating content you will be FREE to be creative and show up and do the other...

Hey Successful Hairstylists!! Today we're talking all about how you can get MORE clients in February by answering these 3 simple questions! We're talking about... Why awareness is KEY in growing your business Why successful hairstylists are always prospecting and building a wait list of new clients 3 simple questions to focus your time and attention next month so you actually see results If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon...

Hey Successful Hairstylists!! This week we're going to have a little fun and have a casual conversation about what we would tell our younger selves about beauty and the beauty industry if we could go back in time! I laughed a lot, shared your stories and told some of the lessons I've learned that I've never shared anywhere else. I hope you enjoy! If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping...

Hey Successful Hairstylists!! Today we're talking about SALES and some of the common phrases that stop people from saying YES to your offers... and even prevent them from booking with you. I'll admit, I used to struggle with these ALL THE TIME when I was behind the chair and I felt so ridiculous because I "knew" intellectually that nothing scary was happening... but it was like my body didn't know. My heart would start racing, my voice would shake --- all from simply inviting a client...

Hey Successful Hairstylists! You put time, effort and energy into creating posts, videos and stories - so why not make sure they're getting front of the MOST local eyeballs possible?? Today I'm going to show you the LATEST with hashtags, captions, reels and keywords to make Instagram PUSH more local people into your world (without you having to go out and get them yourself). This training is for you if... Growing your clientele and online presence is on your list for 2024 You get...

Hey Successful Hairstylists! It's time for your favorite quarterly episode all about what updates are happening on Instagram and in the beauty and fashion world. We're going to talk about... Why knowing what's trending even matters The Instagram, Pinterest and Small Business Association trends according to behavior, data and studies. My recommendations for what to post in 2024 to stand out and get more high-paying, loyal clients If you're new here, welcome!! I'm Ren Lopa, the CEO...

Hey Successful Hairstylists!! We know how important it is to retain our clientele - and yet it can feel like a blindside when we notice some of our best and longest clients haven't been back to see us. During the busy seasons especially we can just be in the zone and day-to-day of running our business that we don't even notice. Today we're talking all about what to do when you notice clients are ghosting you! We'll be covering... Why ghosting happens How to approach this like a CEO...

Successful hairstylists!! GET ALL 11 BEST SELLERS FOR JUST $33 NOW - DEC 31 For my BIRTHDAY BLOWOUT! You'll get instant access to... BRAND NEW - Slow Season Fix BRAND NEW - 50 Fun Promotions Just For Hairstylists 528 Instagram Captions for Hairstylists 100 LOCAL Followers in 30 Days Stylist Scripts to Build a Loyal Clientele Fully Booked in 6 Months Modern Consultation for a Color-Crazed Clientele Make Money with Instagram Stories Instagram Reels for Hairstylists...

Hey Successful Hairstylists!! Retention and loyalty is a HUGE part of building a high-end clientele - yet we often over-simplify what it takes to keep clients happy. Well, I've done all the boring research 🧐 so you don't have to! And today we're talking all about the LATEST consumer buyer research on what makes people LOYAL buyers to a business. (Hint: a good quality service doesn't even make the list 😳) We're going to talk about... Why leaving with "good hair" is not a deciding factor...

Hey Successful Hairstylists!! Ever have that BOMB month where tons of new clients are coming, everyone is saying YES to your recommendations and you're just ON FIRE?! And at the end of you look back and you're like... Where did all of those new clients come from? What did I do/say to make my clients so happy? No idea! If we don't know what's working or not working in our business - we cannot REPLICATE our success or PREVENT our failures. Today I'm sharing SALES SECRETS for...

Hey Successful Hairstylists!! Today we're talking about FASHION! We are so good about pouring into our clients and helping them feel like their most confident selves -- and today I want to do that for YOU! I am NOT of the school of thought that you have to dress up and wear makeup and fit into some mold to be successful AT ALL (so let's just get that out of the way!) I believe that whatever your personal style - the more YOU, YOU CAN BE, the better! The tips I share today will work whether...

Hey Successful Hairstylists!! The luxury experience doesn't start when clients enter our salon space -- it begins in their very first interaction with us. Yet 99% of the people who talk about this topic are either - booking sites trying to sell their product or people with affiliate links to booking sites trying to sell their product. So, let's go against the grain here and actually talk about creating a luxury booking process that gets you clients and grows your business!! We're going...

Hey Successful Hairstylists!! We WANT "financial freedom" but we don't always know what that looks like --- especially when we find ourselves in survival mode of just trying to make enough to pay our bills every month. I've definitely been there. At one point I had just $58 in my account when I was making the MOST behind the chair. I want you to walk away with things you can do TODAY to get started towards financial freedom. No matter where you are in your money journey, after todays...

Hey Successful Hairstylists! I have no doubt that each and every one of you want to deliver a beautiful experience to each and every guest. And I'm ALL about helping you implement those luxury touches that take your appts from good --- to GREAT! In this training I want us to slow down a bit and really define the opposite of what a good experience is. See, what I've realized is that, you can have the fancy touches and all of the extras that your heart desires --- BUT --- if you still do any...