Today’s guest has been ranked as a top marketing leader, is a 7-time winner of Best of State, and was nationally recognized as one of the Elite Women in Mortgage. She is an expert in strategic design, sales & marketing innovation, and helping emerging leaders find purpose in their work. Melissa Wright is the CSO and CMO of American Pacific Mortgage! Melissa joins Host Chris Mechanic to discuss the impact of leading your team through radical generosity. Melissa and Chris also delve into the finer points of personal branding, how a national company can dominate local search results, and how to use video as part of your approach to mentoring team members.   Takeaways: Leading with generosity is a powerful concept that emphasizes providing and reciprocating value to those around you. Sharing resources, time, knowledge, and support are four ways the power of generosity can shape business relationships and inspire team loyalty. Embrace opportunities that may be outside of your apparent role; these can lead to greater responsibilities, knowledge, and career advancements. It’s vital to stay aware of the larger market trends and challenges, such as the impact of interest rates, and have strategies to address them that can significantly impact your business's success in a competitive landscape. It’s important to stay informed and proactive in addressing customer challenges.  Understanding your customers’ journey is critical to ensuring they get the relevant, accurate, and helpful information they need. Be generous and create valuable, educational content that helps them find solutions to their challenges. Focus on building an authentic personal brand, ensuring your business's values and identity resonate with your target audience. Leverage social media platforms to further expand reach and connectivity.   Quote of the Show: “You can be generous in both your business and in your life and those are things that truly pay dividends.” - Melissa Wright   Links: LinkedIn: https://www.linkedin.com/in/melissa-wright-b70bb58/  Company website: https://www.apmortgage.com/    Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ YouTube: https://youtu.be/tRZs6MtSRSg   The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/  The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/