Todays Guest is Jayashree Rajan, the CMO of Jitterbit. Jayashree sits down with host Chris Mechanic and shares valuable insights on context switching, emphasizing the importance of effectively transitioning between tasks and maintaining productivity. She also discusses her love for data and how leveraging it has been crucial to her success in marketing roles. The conversation dives into tools and best practices for managing a marketing team, optimizing the tech stack, and the benefits of...

Today’s guest is Adam Robinson, the CEO of Retention.com & RB2B. Adam and Host Chris Mechanic dive into how to run a successful Founder-led content strategy on LinkedIn, why content-market fit is crucial, and why personal stories work best for engaging with buyers. They also discuss how to build growth loops with your content and the benefits of different content distribution strategies.   Takeaways: When creating content, be vulnerable and tell authentic stories. Sharing challenges,...

Today’s guest is an experienced business leader specialized in revenue-driving go-to-market strategy, data-driven business innovation, building high-performing marketing teams with 10x measurable business impact. Carolyn Bao is the VP of Marketing at AppsFlyer and an Advisor at FlowGPT. Carolyn and Host Chris Mechanic explore the importance of curiosity as a key component of any marketer, how to reach better decisions through a scientific risk versus reward analysis, and what MarTech...

Today’s guest is a dynamic, data-driven, and award-winning marketing exec with both public and pre-IPO experience in the B2B hyper-growth space. For more than 20 years, he's developed brands, integrated marketing programs, and positioning to really drive business outcomes at companies like Salesforce, AppDynamics, Five9, and Logic Monitor.    Ryan Kam is the new CMO of Egnyte, a cloud content security and governance platform that is trusted by 16,000+ businesses worldwide. Ryan joins Host...

Today’s guest is a seasoned marketing executive known for her successful track record in leading companies through transformational growth. Cindy Zhou is the CMO of KnowBe4, an Advisor for Sendoso, and a Founding Member of CMOHuddles. Cindy joins Host Chris Mechanic to dig into the importance of customer empathy as a pivotal element for marketing success, highlighting the need for personal interactions over data-driven assumptions. Cindy shares her strategic approach to customer engagement,...

Today’s guest has played pivotal marketing roles at high growth companies like Conga and InContact. Randy Littleson is the CMO of Salesloft. Randy joins Host Chris Mechanic to discuss the impact of align marketing goals with revenue goals, how to succeed by including the sales team in your planning, and why marketing’s job doesn’t end at the top of the funnel. Randy also shares how he’s thinking about AI’s place in B2B sales tools and what Salesloft’s acquisition of Drift will mean for future...

Today’s guest has over 25 years of marketing experience in which she has executed campaigns for household name brands like Wachovia, Energizer, Safeway, Nabisco, Ocean Spray, Black Decker, and many others. She is also a founding member of the DC Chapter of CHIEF, which is an organization devoted to connecting and empowering women in leadership. Pam Piligian is the Chief Marketing Officer of Navy Federal Credit Union. Pam joins Host Chris Mechanic to discuss an extremely powerful quote from...

Today’s episode features five outstanding women in marketing and highlights the secrets to marketing success they shared in a past episode. Jill Kellett is the Vice President of Product & Marketing at Root Insurance. Jill details her approach to evaluating and setting up a creative team for success and the six key competencies critical to successful creative teams. Tifenn Dano Kwan is the CMO of Amplitude and shares how to implement a potent Product-led Growth motion. Melissa Rosenthal is...

Today’s guest is TJ Waldorf, Chief Marketing Officer at OneWorldSync. TJ joins Host Chris Mechanic to discuss his journey from sales to marketing, emphasizing the importance of staying close to marketing fundamentals despite the allure of new technologies like AI. TJ also shares insights on the significance of direct customer engagement and maintaining a focus on basic marketing strategies.    Takeaways: Stick to the fundamentals of marketing, even with AI and shiny new tools. Engaging...

Our guest today has led marketing teams at a wide variety of brands, including B2B, B2C, startups, and Fortune 500 businesses. Patrick Reynolds is the CMO of BlueConic. Patrick joins host Chris Mechanic to explore how to actually help buyers in their research, how to carefully segment prospects without getting in their way, and what Customer Data Platforms enable marketers to do with data. Patrick also shares how marketers should be leveraging intent tools to cultivate a deep understanding of...

Today’s guest is a seasoned marketing professional with experience across major companies like PepsiCo, Visa, Expedia Group, LendingTree, and now at Savvy Matters. Shiv Singh is the author of Savvy, Editor of the Savvy Matters newsletter, and Co-Founder of the AI Trailblazers community. Shiv joins Host Chris Mechanic to share insights from his career path, the importance of zagging when others are zigging, and the evolving role of AI in marketing. He delves into how performance marketing is...

Today’s guest has been called a force of nature and came up as a designer and art director. She gained extensive experience in retail and e-commerce world in digital marketing, serving in leadership roles at companies like Express and Lane Bryant. Jill Kellett is the Vice President of Product & Marketing at Root Insurance. Jill joins Host Chris Mechanic to detail her approach to evaluating and setting up a creative team for success and the six key competencies critical to successful...

Today’s guest is an LGBTQ advocate, a motorcyclist who loves nature, and an empathetic marketing leader who believes in the power of data and collaboration. They are curious and adventurous, with a growth mindset and a passion for authentic connections. Tifenn Dano Kwan is the CMO of Amplitude, an Advisor to Madkudu, and an Executive Advisory Board Member at G2. Tifenn joins Host Chris Mechanic to share how to implement a potent Product-led Growth motion, why you need to be thinking about the...

Today’s guest has shown over his 20 year career in this business to be a dynamic leader within the mortgage industry. During his career he’s spent years in production as a nationally ranked, top 1% loan originator and organically created top-producing branches for large, national lenders. Alec Hanson is the CMO of loanDepot, author of Bypassed, and host of the Modern Lending Podcast. Alec joins Host Chris Mechanic to dive into the interconnected nature of sales and marketing, why LinkedIn is...

Today’s guest is a seasoned marketing leader with over a decade of experience leading global organizations across the B2B SaaS landscape. Ali Fazal is the VP of Marketing at GRIN and a Member of the Forbes Business Development Council. Ali joins Host Chris Mechanic to discuss the importance of investing in a strong content engine as the foundation of your company’s marketing strategy. They also dive into the place of AI in the toolbox of modern marketers, how to build awareness amongst latent...

Today’s guest is not only an acting CMO but also a CEO and Founder. A lawyer by training, he made an incredible pivot and became a serial entrepreneur and marketing leader. Emeric Ernoult is Co-founder & CEO of Agorapulse, an all-in-one, self-service social media platform for SMBs and agencies. Emeric joins Host Chris Mechanic to discuss the importance of deeply questioning potential customers to uncover their needs, How to achieve product-market fit, and innovative approaches to building...

Today’s guest is a brilliant, data-driven marketer with a wealth of experience in both SaaS and Ecommerce companies including Clove + Hallow, Dray Alliance, and UPS. Lindsay Britt is a Fractional CMO, the Founder of The Rocket CMO, and an advisor for Todlr. Lindsay joins Host Chris Mechanic to discuss why you should embrace wacky ideas, how to maximize the value of your content, and why continuous learning is so critical. Lindsay also shares her experiences of starting as a Fractional CMO and...

Today’s guest is a forward-thinking, inspiring, and exceptional leader. She was named to Forbes' 30 Under 30, Business Insider’s 30 Most Creative People Under 30, and one of Digiday's "Changemakers". She formerly led marketing as Executive Vice President at Cheddar and VP of Global Creative at BuzzFeed. She was instrumental in helping her last company grow from 0 to 6 Million Users in 5 Years.   Since recording with Chris, Melissa Rosenthal has moved on from her role as Chief Creative...

Today’s guest is an award-winning product marketing leader with over a decade of experience building and scaling successful product marketing teams. She is the former VP of Product Marketing & Lifecycle at Kajabi. Tamara Grominsky is the Founder of PMM Camp, a community specifically for product marketing leaders, and an Advisor at Klue. Tamara joins Host Chris Mechanic to dive into the strategic impact of product marketing within a company, what the leadership career path looks like for...

Today’s guest has been ranked as a top marketing leader, is a 7-time winner of Best of State, and was nationally recognized as one of the Elite Women in Mortgage. She is an expert in strategic design, sales & marketing innovation, and helping emerging leaders find purpose in their work. Melissa Wright is the CSO and CMO of American Pacific Mortgage! Melissa joins Host Chris Mechanic to discuss the impact of leading your team through radical generosity. Melissa and Chris also delve into...

Today’s guest is an investor, advisor, mentor, and marketing visionary with decades of Go-To-Market experience in leading B2B SaaS companies on GTM strategy, brand, strategic partnerships, product launches, and customer journey. She’s a Partner at Stage 2 Capital and has served as an advisor to companies like G2, Alyce, Marketo, and Demandbase. Sydney Sloan is the first-ever CMO of Drata, which is transforming the way companies achieve compliance and build trust with their customers. Sydney...

Today’s guest is a marketing leader with over 20 years of experience. She’s built 3 marketing departments from 0 to 40 employees. She enjoys innovating marketing strategies and thinking outside the box to meet customers where they are. Martha Aviles is the CMO of Aventus which provides Blockchain-as-a-Service for mid-market enterprises. Martha joins Host Chris Mechanic to explain how to mitigate risk with marketing by building a marketing ecosystem, testing what is counterintuitive, and both...

This week’s CMO is a seasoned marketing executive with a strong track record of innovation, creativity, and growth acceleration with industry-leading tech companies. She’s led global marketing teams to grow multibillion-dollar corporations as well as start-ups. Megan McDonagh is the CMO of Amperity, an Intelligent Customer Data Platform that empowers global consumer brands by unlocking all their customer data. Megan joins Host Chris Mechanic for a masterclass on how to interview customers to...

Today’s guest has built their career leading marketing at global brands with household names including Procter and Gamble, L’Oreal, and Cirque du Soleil. As a seasoned professional, she understands the significance of being people-oriented and surrounding herself with talented individuals. Joining the show this week is the CMO of Coveo, Sheila Morin!   In this episode, Sheila joins host Chris Mechanic and shares her valuable insights on achieving success and the importance of building...