Today’s guest has shown over his 20 year career in this business to be a dynamic leader within the mortgage industry. During his career he’s spent years in production as a nationally ranked, top 1% loan originator and organically created top-producing branches for large, national lenders. Alec Hanson is the CMO of loanDepot, author of Bypassed, and host of the Modern Lending Podcast. Alec joins Host Chris Mechanic to dive into the interconnected nature of sales and marketing, why LinkedIn is one of the most under-the-radar social media platforms for driving B2C growth, and how to empower your sales teams to create their own content.   Takeaways: Sales and marketing have a symbiotic relationship. By having a background in sales, you gain a unique perspective into customer behavior, enabling better-targeted marketing strategies that cater to customer needs effectively. Organic social media is a powerful tool for enhancing brand reach, especially if you prioritize customer-centric content. authenticity and prioritizing consumer interests in digital marketing efforts are critical. Engage with your audience on platforms where they are most active. It’s crucial to be agile in responding to market changes, especially social media trends, emphasizing the significance of reading market signals and adapting promptly to maintain a competitive edge. Stay ahead of market trends by adopting a forward-thinking approach to strategy formulation, focusing on predictive analysis rather than reactive measures to anticipate market shifts effectively. Foster a culture of continuous learning and adaptation, don’t fall victim to the fallacy of 'knowing it all'. Embrace humility and openness to new ideas, recognizing that continuous learning and market listening are essential for staying relevant and innovative in a competitive landscape. Some of the best-performing paid ads can come from repurposing your team's organic UGC (user-generated content).    Quote of the Show: “Sales and marketing are like two sides of the same coin. They're very different things, but they're very interconnected things.” - Alec Hanson   Shoutouts: How to Win Friends and Influence People by Dale Carnegie Gary Vaynerchuk Jab, Jab, Jab, Right Hook by Gary Vaynerchuk The Great Divorce by C. S. Lewis   Links: LinkedIn: https://www.linkedin.com/in/alec-hanson/  Personal Website: https://alechanson.com/  Podcast Link: https://alechanson.com/modern-lending-podcast/  Book Link: https://alechanson.com/bypassed/  loanDepot Website: https://www.loandepot.com/    Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ YouTube: https://youtu.be/QZCaP8KVeOc    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/