Thinking of doing an HTTPS migration? Listen to this episode first. Dana DiTomaso gives practical advice on why and when to do an HTTPS migration. I love this discussion for the little nuggets of wisdom Dana provides. If you're a digital marketing beginner, I also ask basics like what is a security certificate, how do they impact SEO? HTTPS checklist by Aleyda Solis: http://bit.ly/2Eh1IG3 Article from SEMRush about the differences between types of security certificates: http://bit.ly/2mCvlfi

Ruth Burr Reedy shares insights with host Hayley Sherman about the importance of effectively onboarding clients to your agency. Ruth discusses some of the most common factors that lead to poor client engagement and how to avoid them. This includes making sure sales teams are aligned with service delivery, setting expectations early, and some behaviors your team can apply today that will lead to better relationships down the road.

MozPod interviews Connor Folley of Downstream about SEO ranking factors for the Amazon eCommerce platform. Connor is an Amazon veteran and shares insight about how Amazon differs from traditional search. This includes a great description of the process and priorities Amazon uses to display a given product. Listen for how Amazon search is used in the buyer funnel. If you'd like to learn more about Connor's company Downstream, you can visit his site here: downstreamimpact.com

Marie Haynes, a regular contributor to the Moz Blog and owner of MarieHaynes.com, shares with us actionable ways to use the Google Quality Rater Guidelines document to improve your SEO. The Quality Rater Guidelines is a 160 page document detailing how Google defines valuable content and a great resource for SEOs. Marie breaks down how to interpret this document and some ways you can put it into practice. Quality Rater Guidelines pdf: http://bit.ly/2EI6Tje Marie's newsletter here:...

Sarah Bird, the CEO of Moz, shares some stories about how Moz got started and where it is headed. In particular, she talks about her perspective on the how businesses should think about the role of SEO in their portfolio of digital marketing services. One important factor is the recognition of how people emotionally and psychologically respond to branding.

J.P. Cummins, an expert on Blockchain and BitCoin, describes what blockchain technology does, how it has evolved alongside BitCoin, and what SEOs should understand about how it can change transactions in the near future.  JP also describes a few examples of how blockchain technology is being applied to paid marketing channels. Hope you enjoy. 

Alexis Sanders from Merkle (merkleinc.com) provides an excellent overview of structured data and why it matters for SEO. She describe how to get started with schema markup and various applications of using structured data on your site. She also describes the use of a markup generator tool available here: https://technicalseo.com/seo-tools/schema-markup-generator/

Britney Muller, Moz's in-house SEO, joins MozPod in our first installation of 'Two Peas in a Pod" where we discuss recent news about Search Optimization. In this episode, Britney shares details about a recent article published by A.J. Ghergich called "Large-Scale Study: How to Rank for Featured Snippets in 2018" Check out the article here: http://bit.ly/2BuX06K

Kevin Indig is an SEO expert working at Atlassian and deeply involved in the startup community in Silicon Valley. Kevin shares his perspective on how startups and entrepreneurs can use SEO to launch and grow their businesses. He provides a great overview of best practices and things to avoid.    During the podcast Kevin mentions a couple of really helpful tools. Here are the links: Moz Keyword Explorer HotJar InspectLet

Alli Berry, SEO and Content Marketing Manager at TwoOctobers in Denver (twooctobers.com), shares how to combine SEO and Content Marketing. Alli describes where SEO tactics can be best utilized in a comprehensive digital strategy and provides examples from her work at Kaplan Professional.

Tam Phan, Business Development Manager on the Moz Local team, discusses how to improve App Store Rankings through App Store SEO (App Store Optimization). Also learn about what's happening in the app ecosystem.

Ross Hudgens from Siege Media describes how to develop and promote content using SEO research processes. He also covers essential terminology and concepts used by SEOs to identify keyword topics, such as the use of the Keywords by Site feature in Moz Keyword Explorer. Ross outlines these steps in his recent article, "How to Increase Website Traffic by 250,000 Monthly Visits" available here: http://bit.ly/2z6XSQm

Dr. Pete Meyers discusses his analysis of changes all SEOs should be aware of and the magnitude of their impact. He summarizes this analysis in a presentation available on SlideShare: http://bit.ly/2yGdrfn

Jacob Butler of the Moz Local team describes common SEO business listing issues

Dr. Neil Martinsen-Burrell, a statistician on the Data Science team at Moz, shares his perspective on the development of Page Authority and Domain Authority. Great data and interesting stats.

MozPod interviews PageOnePower about how search engines place value on links. Colin, Cory, and Nicholas share the wisdom from working at a link building company.

Carl Schmidt, CTO and cofounder of Unbounce, discusses the Unbounce Conversion Rate Benchmark Report and what SEOs can learn from analysis of over 74 million landing page visitors. Great for content writers.