The skill of storytelling for MSLs - Listen - MSL Consultant

The skill of storytelling for MSLs

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Description

Marcus West from 60seconds shares his experience on how to develop the skill of storytelling and apply it to clinical data and KOL meetings. We discuss: Important pillars of storytelling Why emotion is so important for engaging KOLs The hero's journey and how it can be related to clinical data This episode is sponsored by 60seconds. Learn more about 60seconds here: https://60seconds.com/

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