Description
I Interview Scott Baver, VP Medical Affairs and we discuss building an MA department.
3 pillars in building an MA department:
Community Engagement (HCPs/Payors) - who will we engage with & why?
Evidence generation - over the lifecycle - what data do we need?
Communication - pubs, building materials for congresses, MSLs etc.
I interview Drew McGregor, Vice President, Head of Medical Affairs Excellence & Sustainability at Bayer.
We discuss:
How to balance patient focus with commercial objectives
How to reduce silos across the organisation
What would pharma look like without a separate MA strategy?
Published 03/11/24
Interview with Sue Giordano - Head of Field Medical at Axsome Therapeutics.
We discuss:
What types of data are available to medical affairs?
What is the first step when choosing the type of data to show impact (asking the right question)
What else needs to be kept in mind (cross...
Published 02/28/24