What does it take to bring a cannabinoid pharmaceutical to market? We were delighted to welcome Michael Sassano (CEO – SOMAÍ Pharmaceuticals) as the first guest on our new Global Whispers webinar series. Michael shared with us his company’s experiences bringing new products to market, the challenges SOMAÍ Pharmaceuticals have faced and the lessons the Pharma industry can learn from their journey. In the webinar, Clare asked Michael about: - Drug development and clinical trial processes for medical cannabis products  - Differences between the herbal medicines market and the Pharmaceutical market  - Overcoming regulatory and reimbursement challenges  - Finding the right place for cannabinoid medicines within existing pathways of care  - Perceptions, pathways and routes to access in different markets  - Lessons for the wider Pharma and Biotech industries Learn more about this webinar and our guest speaker Michael Sassano at: https://mtechaccess.co.uk/global-market-access-journey-cannabinoid-pharmaceuticals/ Subscribe to our newsletter to hear more news, insights and events from Mtech Access.