Dr Farzana Hussain (GP Principal, The Project Surgery) and Prof. Phil Richardson (Chair and Chief Innovation Officer, Mtech Access) explore the unmet needs of Primary Care Networks (PCNs) and how industry can best support primary care leaders and GPs as we head into winter, 2024 and beyond. Former ‘GP of the year’ and strategic influencer over primary care policy, Dr Farzana Hussain, discusses the unmet needs in primary care, how primary care leaders are responding to these challenges, and where industry can best offer support. Phil and Farzana discuss:  How unmet needs are identified in primary care, the processes followed, and datasets used to inform decision making The specific challenges facing primary care as we head into winter The role of PCN leaders and their impact on national policy How industry can best support and collaborate with PCNs Ongoing lessons from the pandemic and the vaccine roll-out Learn more about this webinar at: https://mtechaccess.co.uk/unmet-need-nhs-primary-care/ Discover or NHS Insight and UK market access services: https://mtechaccess.co.uk/uk-nhs-insights/ This episode was first broadcast as a live webinar in October 2023.  Subscribe to our newsletter to hear more news, insights and events from Mtech Access.