In today's episode, I am joined by lawyer turned brand and copy strategist, Anita Siek. Anita is the founder of Wordfetti, a human-centred brand strategy and copywriting house that helps brands zig when others zag, make more money, and confetti cannon their impact through the power of psychology and words. With a big passion for words, language and how the delicate choices of them can trigger different emotions and feelings in a reader, her and her team at Wordfetti are on a mission to spread the power of one of the most powerful tools we as humans have, being words, in igniting world-changing ideas, provoking thought, and driving impactful action.  We chat about... Anita’s business journey from lawyer to brand strategist and copywriter (4:50)What copywriting is and why you should care about it (13:00)How copywriting is different to content writing (15:00)What a brand voice is (16:30)The importance of establishing a unique brand voice to build a stand out brand (21:15)The best place to get started with copywriting when you can’t afford a copywriter (28:35)Mistakes to avoid when writing copy (36:48) Tips for increasing conversion through copy (42:42)Anita’s advice for ‘non-writers’ who want to elevate their brand through copy (47:00) To learn more about Wordfetti Your Words visit rachelhawkins.co/wordfetti Take my quiz to discover the key ingredients for shaking up a marketing plan that will help you to grow a profitable and sustainable business, in your own way, at rachelhawkins.co/quiz See acast.com/privacy for privacy and opt-out information.