Episodes
After three years, 92 episodes and over 100K downloads this is the final episode of NakedChats. If you'd like to stay connected please subscribe to my email list and follow me on Instagram @rachelhawkinsco and LinkedIn. Enrollments to Markerita OPEN on Jan 17, 2023. Join the waitlist to be notified when doors open. Interested in my new done-for-you service, The Spritz? Get in touch. A massive thank you to every guest who has been on the podcast, every download, rating and review and every...
Published 12/13/22
*This recording will expire on Sunday, November, 27 at 11:59 pm* Gramtini is a practical, self-paced Instagram course served with real-time updates, that shows you how to create an irresistibly profitable Instagram page, served with strategy and impact, so you can create content with purpose, find your people and grow your business (and profit), all while being seen by *brands and fans* who you love and who love you, too. Enrollments are open now and close on November 30th at 11:59 pm...
Published 11/25/22
Gramtini is a practical, self-paced Instagram course served with real-time updates, that shows you how to create an irresistibly profitable Instagram page, served with strategy and impact, so you can create content with purpose, find your people and grow your business (and profit), all while being seen by *brands and fans* who you love and who love you, too. Enrollments are open now and close on November 30th at 11:59 pm AEDT. JOIN GRAMTINI TODAY! Have a question? Reach out on Instagram...
Published 11/24/22
Published 11/24/22
In today's episode, I am joined by Dr Angela Perrotta, to chat about how she uses Instagram to attract high-quality leads. Ange is the founder of Dr. Ange Chiro, a business based in Newcastle Australia where she supports mothers and babies to look after their health holistically. Ange’s story is one that demonstrates the power of having a small, highly engaged audience because she had as little as 400 followers on Instagram when enquiries started to roll in for her services and they haven’t...
Published 11/15/22
In today's episode, I am joined by Paediatric Nutritionist, Aimee O’Shea, to chat about how she took her business full-time within six months using Instagram. Aimee is the founder of Little Bean Nutrition - a business that exists to help busy parents feel calm and in control of their child’s solids journey so that they can confidently nourish their little bean. Aimee’s business story is both an example of just how powerful Instagram marketing can be and the type of results you can achieve...
Published 11/07/22
In today's episode, I am joined by fertility and IVF dietitian, Laura Ballantyne, to chat about how she took her online business from a side hustle to a full-time dream job using Instagram to grow her client base. Laura is the founder of The Fertility Dietitian - a safe online space for women who are trying to conceive, empowering them with the tools to improve their natural fertility and overcome reproductive issues. Laura’s business story is so inspiring and a testament to what you can...
Published 10/10/22
It's been a hot minute since I last recorded a solo episode and my gosh, do we have a lot to talk about!! In this episode, I discuss all of the changes that we have seen on Instagram over the past year (the good and bad) and deep dive into the strategies that are working to grow your brand on Instagram right now. Unlock access to my FREE 5-day Instagram growth series at rachelhawkins.co/free Hosted on Acast. See acast.com/privacy for more information.
Published 10/03/22
In today's episode, I am joined by dietitian, personal trainer and founder of Evolve Fitness and Nutrition, Domino Puttick, to chat about the realities of building a profitable lifestyle business that allows her to travel the world. Dom embodies what having a lifestyle business is all about as she has been working online and exploring the world since mid-2020. Not only does she help her clients achieve their exercise and nutrition goals, but she also acts as an inspiration to other health...
Published 09/26/22
In today's episode, I am joined by lawyer Tegan Boorman to chat about the legalities of working with brands on social media as a health professional. Tegan is the Founder of Social Law Co., a law firm that provides legal services related to social media, collaborations, professional services, apps and online business. Tegan regularly advises PR and influencer marketing agencies, influencers and brands on their commercial agreements and legal compliance so there really is no better person to...
Published 09/19/22
In today's episode, I am joined by Speech Language Pathologists (SLPs) Jessie Ginsberg and Chris Wenger (aka 'Speech Dude') to talk about leading change in healthcare using the power of social media. Jessie is a sensory integration trained SLP, the CEO of Pediatric Therapy Playhouse and the founder of Global Inside Out Sensory Certificate Programs. Chris is an enthusiastic school-based SLP, an internationally acclaimed presenter and the creator of the Dynamic Assessment of Social and...
Published 09/12/22
In today's episode, I am joined by PR strategist, brand amplifier, and espresso martini lover Morgan Spencer from Martini Monday's to talk about how you can master your mindset and develop an expert message to stand out as a health professional online. Morgan is best known as the go-to hype girl on the gram and has a true passion for helping experts and brands become extraordinary. By adding her touch of 'extra' in everything she does, Morgan weaves her ideas to create extraordinary brand...
Published 09/05/22
In today's episode, I am joined by Digital Strategist and Creative Director of SBJ Studios, Jarrah Brailey, to talk about how to get started with Meta (formerly Facebook) ads. Over the past four years, Jarrah has built a successful social media marketing agency where she and her team have worked with hundreds of brands to help them achieve amazing results through the power of strategic social media marketing and paid advertising.  We chat about: The importance of humanising digital marketing...
Published 08/08/22
Live recording from this week's *virtual* Happy Hour (read: marketing masterclass). Learn the exact steps to build a modern marketing system that makes creating content and converting clients consistently a breeze (even if you have zero marketing experience, feel stuck when it comes to all things tech or have no idea where to start). This episode will expire on Tuesday, July 26th, 2022. Enrollments to Markerita are now open and close Tuesday, July 26th at 11:59 pm AEST. JOIN TODAY! See...
Published 07/21/22
Markerita is a twelve-week marketing experience for health professionals where you will learn the exact ingredients to build a modern-marketing system that converts your *dream clients* like a breeze and sets your business up for success in a way that feels good to you. I’m talking websites, email marketing and content marketing all rolled into one delicious 12-week course. Enrollments are open now and close on Tuesday, July 26 at 11:59 pm AEST. Join Markerita today Question? Reach out to me...
Published 07/20/22
I only started my business 16 months ago. However, things change quickly in the online world and the things I did then to grow my business, aren’t necessarily things that I would do now. In this episode, I share three things that I would do differently if I were to start my business again today so that you can learn from my mistakes and take the fast lane to profitable success! Save your seat for my Virtual Happy Hour - with a twist at rachelhawkins.co/happyhour See acast.com/privacy for...
Published 07/11/22
This episode was requested by YOU, so here it is. Join me as I share four strategies for marketing your business online without using testimonials. Save your seat for my Virtual Happy Hour - with a twist at rachelhawkins.co/happyhour AHPRA's advertising guidelines for testimonials See acast.com/privacy for privacy and opt-out information.
Published 07/04/22
In today's episode, I am joined by lawyer, eCommerce entrepreneur and Founder of Foundd Legal, Riz McDonald, to talk about how you can legally protect your business online. As a business owner herself, Riz brings first-hand experience, insight and legal know-how to all of the tricky processes and challenges that you can face when running a business. We chat about... How business owners can get started with legally protecting their online businesses (7:35)  Why the old ‘copy and paste’ of...
Published 06/27/22
This is probably the most important episode that I have ever recorded because, in it, I not only highlight six of the biggest marketing mistakes that health professionals make online but I also share how you can fix them. Join the waitlist for my new course (launching July 19th) at rachelhawkins.co/waitlist See acast.com/privacy for privacy and opt-out information.
Published 06/20/22
In today's episode, I am joined by I am joined by physiotherapist, master Pilates instructor and the founder of the online Pilates platform Go Chlo Pilates, Chloe de Winter, to chat about scaling your business through an online subscription model. Chloe is passionate about bringing safe, effective and fun workouts to people in an easy and accessible way and that is exactly why she created Go Chlo Pilates. We chat about: Chloe’s early career as a physiotherapist and how she fell into running...
Published 06/13/22
As per your request, I am sharing my best-kept secrets for planning an epic brand photoshoot! Here, I also share some insight into my own brand shoots and why I believe investing in your brand's visual identity is SO important. Take my quiz to discover the key ingredients for shaking up a marketing plan that will help you to grow a profitable and sustainable business, in your own way, at rachelhawkins.co/quiz See acast.com/privacy for privacy and opt-out information.
Published 06/06/22
In today's episode, I am joined by Certified Life and Mindset Coach and Gramtini Alumni, Emily Thompson, to chat about overcoming the limiting beliefs holding you back in business. Emily is passionate about helping women frozen in a cycle of overthinking, overwhelm, stress and anxiety to become confident in their decision making and create space for new opportunities to live their dream life. We chat about... Emily’s own personal development journey and why she became a life and mindset coach...
Published 06/01/22
Truthbomb. Instagram is rented real estate. This means that if it were to disappear tomorrow, you would also lose your online community (scary). But something you do own though is your email list. In this chat, I share three ways that you can turn your Instagram followers into email subscribers so that you can start building your database and elevate your online marketing strategy. Take my quiz to discover the key ingredients for shaking up a marketing plan that will help you to grow a...
Published 05/30/22
In today's episode, I am joined by lawyer turned brand and copy strategist, Anita Siek. Anita is the founder of Wordfetti, a human-centred brand strategy and copywriting house that helps brands zig when others zag, make more money, and confetti cannon their impact through the power of psychology and words. With a big passion for words, language and how the delicate choices of them can trigger different emotions and feelings in a reader, her and her team at Wordfetti are on a mission to spread...
Published 05/23/22
Something has been playing on my mind lately, and I'm finally ready to talk about it. Join the waitlist for my new course launching July 19 rachelhawkins.co/waitlist Take my quiz to discover the key ingredients for shaking up a marketing plan that will help you to grow a profitable and sustainable business, in your own way, at rachelhawkins.co/quiz See acast.com/privacy for privacy and opt-out information.
Published 05/18/22