Episodes
Worried that you're sharing too much content for free? In this chat, I talk about the difference between free and paid content and what type of content you should be including in your content marketing plan to build a profitable and scalable business. Take my quiz to discover the key ingredients for shaking up a marketing plan that will help you to grow a profitable and sustainable business, in your own way, at rachelhawkins.co/quiz Want to support the show? Hit '+' on Apple podcasts or...
Published 05/16/22
In today's episode, I am joined by dietitian, nutrition industry mentor and brand & content specialist, Millie Padula, to chat about the importance of knowing your worth and charging for your value as a health professional. You may recognise Millie from her Instagram page Dietitian Edition, however her newest venture, and my personal favourite yet is the creation of her new platform Edition Education. Through Edition Education, Millie teaches nutrition professionals how to break new...
Published 05/09/22
Stop what you're doing. If you are a business owner who is currently juggling all of the balls in the air and are struggling to know what you should be prioritising in your business then this is the episode for you. Here, I share the number one thing that every business owner needs to do today when it comes to marketing your business online. Claim your Flodesk free 30-day trial and score 50% off your first year at rachelhawkins.co/flodesk Freebies Want to swipe 5 secrets to grow your business...
Published 05/04/22
Guest chats are back! In today's episode, I am joined by international business coach and speaker Emily Osmond to chat about the different ways that you can supercharge connection through your marketing. We chat about... Why connection trumps perfect action in business and marketing (18:30)The importance of connection in marketing (25:25)The power of having a connected and engaged audience in early business (28:00)Signs that you aren’t connecting with your audience through your marketing...
Published 05/02/22
Hey friends! In today's episode, I take you behind the scenes of my latest Gramtini launch and share three of the biggest lessons I learned (spoiler, things didn't go as I had hoped). If you'd like to be brought up to speed on my first two launches, check out Episode 41 and Episode 54. Claim your Kajabi 30-day free trial rachelhawkins.co/kajabi Freebies Want to swipe 5 secrets to grow your business on Instagram? Sign up to my free 5-day video series rachelhawkins.co/free Want to support the...
Published 04/11/22
Guess what!? Doors to Gramtini close TONIGHT at 10pm AEDT which means today is the final day that you can join the course until October 2022. If you are ready to take action and learn how to successfully market your business on Instagram, then I would love to invite you to join Gramtini. Join Gramtini today by visiting rachelhawkins.co/gramtini See acast.com/privacy for privacy and opt-out information.
Published 03/21/22
To celebrate the launch of Gramtini I am dropping in to your feed every day for seven days to share some of my favourite guest chats! Today, I am rebroadcasting my chat with Tess Keightly, founder of Authentic Spoon Nutrition. Tess defines herself as a ‘digital’ dietitian and enjoys assisting health-conscious food brands by delivering nutrition consultancy services and media commentary - adding value to brands by delivering trusted dietitian-approved key messages that allow them to flourish....
Published 03/20/22
To celebrate the launch of Gramtini I am dropping in to your feed every day for seven days to share some of my favourite guest chats! Today, I am rebroadcasting my chat with Cassie Barnard and Ariana Rodriguez of Embody Health London - an eating disorder and body image specialist nutrition clinic based in London. Since recording this chat last year Embody Health London has undergone a rebrand and Cassie and Ariana have expanded their team to include not one, not two but seven team members...
Published 03/19/22
To celebrate the launch of Gramtini I am dropping in to your feed every day for seven days to share some of my favourite guest chats! Today, I am rebroadcasting my chat with physiotherapist, mindset coach and Gramtini alumni Ashleigh Mason. Ash is popularly known for her role as Keep it Cleaner’s resident physiotherapist, however as you will soon learn her career journey has certainly not been linear. Since recording this chat last year, Ash has continued to grow her brand in the online...
Published 03/18/22
To celebrate the launch of Gramtini I am dropping in to your feed every day for seven days to share some of my favourite guest chats! Today, I am rebroadcasting my chat with Millie Padula, a dietitian that has recently flipped her career on its head to pursue work exclusively in the online space. Millie is the founder of Dietitian Edition and makes a living by creating evidenced-based nutrition content for various online mediums, consulting with leading food brands and working in the...
Published 03/17/22
To celebrate the launch of Gramtini I am dropping in to your feed every day for seven days to share some of my favourite guest chats! Today, I am rebroadcasting my chat with Madilyn Wolens who is a skin nurse, cosmetic injector and the founder of the incredibly successful Functional Skin Studio in Brisbane, Australia. Since recording this episode last year, Maddie’s business has continued to soar to new heights. Not only has she grown her clinic team but she has also expanded her online store...
Published 03/16/22
Surprise! I bet you weren’t expecting me to be dropping into your podcast feed today but this week is a special week because it’s Gramtini launch week! Enrollments to Gramtini opened yesterday and will be open until next Tuesday, March 22 and to celebrate launch week I have decided to rebroadcast some of my absolute favourite guest episodes. Today, I am rebroadcasting my chat with Clean Kweens Lily Leighton and Abbey Sissian. Since recording this chat last year, Lily and Abbey are now working...
Published 03/15/22
Doors to Gramtini are now open! Gramtini is my 8-week course that teaches health professionals how to build a profitable Instagram page - one that attracts clients fast and gets their face in front of brands so that they can help more people, have more impact and generate more money within their businesses. In today's episode, I take you inside the doors to Gramtini and show you how the course will support you in marketing your business on Instagram with ease. To learn more or join Gramtini...
Published 03/14/22
Oh hey there! In today's episode, I talk about the Instagram algorithm and share three strategies that will help you 'hack it' to grow your online audience. This is a great episode for any health professional that is wanting to learn how to use Instagram more strategically to market their business online. Register for my FREE Instagram Masterclass 'How to Land Clients and Build a Thriving Business through Instagram'. Freebies Want to swipe 5 secrets to grow your business on Instagram? Sign up...
Published 03/07/22
Hey, creative health professional! In today's episode, I talk about media kits - what they are, who needs one and 7 things that you must include in yours. If you have never heard of a media kit before or you are looking to revamp your existing media kit, then this is an episode that I know you'll find a lot of value in. Shop my Customisable Media Kit Template Freebies Want to swipe 5 secrets to grow your business on Instagram? Sign up to my free 5-day video series rachelhawkins.co/free Want...
Published 02/21/22
Hellooo! Brand collaborations are oh-so-popular right now. In today's episode, I talk about how you can land your first brand collaboration. I explore what brand collaborations are, the benefits of including them in your marketing strategy and 5 things that may help you land your first brand collab. Freebies Want to swipe 5 secrets to growing your business on Instagram? Sign up to my free 5-day video series rachelhawkins.co/free Want to support the show? Hit '+' on Apple podcasts or 'follow'...
Published 02/14/22
I'm backkk! In this episode, I share a BIG life and business update along with my online marketing trend predictions for 2022 within the healthcare space. Strap yourselves in because this year is going to be fun! Freebies Sky-rocket your engagement on Instagram by downloading my ebook '7 strategies to ignite your engagement on Instagram' Want to support the show? Hit '+' on Apple podcasts or 'follow' on Spotify Leave a rating and review in Apple Podcasts Share a screenshot of this episode...
Published 02/07/22
In today's episode, I chat about 3 beliefs that almost held me back from getting started on Instagram. So much of our behaviour and decision making is influenced by our beliefs. But are your beliefs supporting your goals? Or are they holding you back from reaching your full potential? Here I share 3 beliefs that almost held me back from reaching mine... ENROLLMENTS TO GRAMTINI ARE NOW OPEN! JOIN GRAMTINI TODAY. Enrollments close TONIGHT Tuesday 19 October, 10pm AEST.
Published 10/18/21
In today's episode, I chat about the biggest mistake I see people make on Instagram. I was asked this question recently in an interview, so wanted to share my answer here with you too. ENROLLMENTS TO GRAMTINI ARE NOW OPEN! JOIN GRAMTINI TODAY. Enrollments close next Tuesday 19 October, 10pm AEST.
Published 10/13/21
DOORS TO GRAMTINI ARE NOW OPEN! Gramtini is an 8-week course that will teach you how to build a profitable Instagram page - one that attracts paying clients fast and gets your face in front of brands so that you can help more people, have more impact, and generate more money within your business. JOIN GRAMTINI TODAY.
Published 10/11/21
In today's episode, I am joined by physiotherapist, pilates instructor, and Gramtini alumni Stephanie Tallos. Steph uses her platform, Stephanie’s Sunday, to provide reliable health information and inspire women of all ages to move their bodies. In this chat, we discuss Steph's non-linear career journey, what opportunities exist for physiotherapists in the online space, and how she shifted her mindset to find confidence on Instagram through Gramtini. We cover: Steph’s non-linear career...
Published 10/06/21
In today's episode, I share 7 ways to stand out and get noticed on Instagram. One of the biggest objections that I hear from those who are hesitant to start an Instagram page is that 'Instagram is too saturated' and that they think they will never stand out. But this just isn't true. There are SO many things that can help you to stand out on Instagram, and the purpose of this episode is to explore some of these with you! Want to learn how to convert your followers into clients? REGISTER NOW...
Published 10/04/21
In today's episode, I talk about five reasons why you may not be getting clients on Instagram. This is something that I know a lot of people struggle with, so I hope this episode provides you with some insight into why your followers may not be converting into clients of your business. Want to learn how to convert your followers into clients? REGISTER NOW for my free masterclass 'Converting Clients into Followers. How to make money through Instagram even if your audience is teeny...
Published 09/29/21
In today's episode, I am joined by Millie Padula, a dietitian that has recently flipped her career on its head to pursue work exclusively in the online space. Millie is the founder of Dietitian Edition and makes a living by creating evidenced-based nutrition content, consulting with leading food brands, and working in the parameters of nutrition marketing. Among her work portfolio are some pretty incredible brand partnerships including her role as copywriter for Sarah’s Day’s Sunee App, and...
Published 09/27/21
In today’s episode, I am joined by nutritionist, PT, and Gramtini alumni Aleisha Stonehouse to chat about how she leveraged Instagram to book out her services whilst only having 322 followers! In this express chat, Aleisha talks about her experience in Gramtini and the incredible results that she has achieved since finishing the course. Join the waitlist for the October intake of Gramtini here. Freebies Sky-rocket your engagement on Instagram by downloading my ebook '7 strategies to ignite...
Published 09/15/21