In today's episode, I am joined by PR strategist, brand amplifier, and espresso martini lover Morgan Spencer from Martini Monday's to talk about how you can master your mindset and develop an expert message to stand out as a health professional online. Morgan is best known as the go-to hype girl on the gram and has a true passion for helping experts and brands become extraordinary. By adding her touch of 'extra' in everything she does, Morgan weaves her ideas to create extraordinary brand experiences, served with strategy and poured with magic. In this episode, we chat about:   ●  What a brand message is (7:40) ●  Why it is so important to have a meaningful and strategic brand message (8:20) ●  The difference between ‘good’ and ‘bad’ messaging (11:00) ●  How to develop a unique brand message that has an impact (16:00) ●  How to know whether your brand message is effective or not (24:45) ●  The biggest things that hold people back from stepping into their expert status (28:15) ●  The common mindset blocks that hold people back from embracing their expertise (29:00) ●  Tips for overcoming imposter syndrome and other mindset blocks? (32:23) ●  How to secure media coverage for your business (36:30) ●  Are small media outlets as effective as large media outlets? (39:10) Tune in to Morgan's podcast, Expertini. Markerita will be relaunching in Jan 2023 - Join the waitlist! Hosted on Acast. See acast.com/privacy for more information.