Today you are going to be meeting one of the foremost experts in digital marketing and specifically in Google Analytics, Chris 'Mercer' Mercer of Measurement Marketing. Google Analytics is a very technical area but don't be intimidated. Today, Mercer will keep start at a basic, 101 level, then we'll do a few deep dives. Implement what you hear today and you will immediately improve the way you run your business, your website, and how you find prospects and convert them into investors.