In the run up to the 2020 presidential election, I decided to switch off all sources of news and instead, I bought and began to study every single book that I could find on digital marketing as well as the history of direct marketing. One of the books I ended up reading multiple times is called The Boron Letters by Gary C. Halbert and it features a series of letters written by Gary to his son Bond. Bond joins me today - you'll love it.