Luke Charlton has helped over 1,000 coaches grow their businesses with paid advertising and has helped clients generate over $50 million in sales, writing written winning ads for world-leading experts like Bob Proctor, Mike Dillard and Neil Patel!   What You’ll Hear In This Episode: -    The importance of understanding your market and tailoring offers to meets its needs -    A real-life example of starting with what the market wants and then creating programs and offers accordingly.  -    How to use Amazon book reviews to improve your ads and copywriting skills  -    Luke’s strategy of analyzing successful competitors and understanding their advertising strategy  -    A discussion of “The Dream Offer” framework for effective coaching offers that sell!