The Pura Vida story: How a surfing trip turned into a 9-figure lifestyle brand with co-founder Griffin Thall
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Description
From the vault, Drew and guest host Mike Maher interview Griffin Thall, co-founder of Pura Vida, shortly after their sale to Vera Bradley. Hear the origin story of how Griffin and Paul bootstrapped all the way to a $100M valuation, how Pura Vida entered new categories, and what he thinks about starting a DTC brand today.
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