A reliable source of qualified leads is the lifeblood of business for millions of entrepreneurs. But there’s almost an infinite number of ways to generate leads. So how do you work out which channel, strategy or platform will work best for your business? I’m Darren Moffatt, host of the Nerds of Business podcast. In season 4 I’m joined by marketing experts, founders, and entrepreneurs from around the globe as we embark on a quest for answers in the Lead Generation Chronicles. We go put on the 80’s gear and look at the old-school methods that many businesses are still using with great success today such as: Direct mail Telemarketing Referrals Networking And of course we take a deep dive into the digital channels that now dominate our lives such as: Facebook Google Ads Linked In and B2B leads SEO Youtube We even speak with people killing it on Tik Tok and Instagram. One entrepreneur reveals the method she’s developed to generate millions of views, and most importantly, how to convert that attention into leads. So join me for the Lead Generation Chronicles. Coming soon, exclusive to Nerds of Business. This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy