BONUS: special 'uncut' episode. Simon Hawk is the best-selling author of The Decision Expedition and the instructor for the Nerds of Business course, https://nerdsofbusiness.com/courses/neuroscience-your-marketing/ (Neuroscience Your Marketing). In this interview he explains what neuroscience is, why it's so important in marketing, and how it can help boost sales and cut ad spend. Guest Bios: Simon Hawk is the founder of https://www.thedecisionexpedition.com/ (https://www.thedecisionexpedition.com/) What to listen out for: 05:00 What is Neuroscience 10:50 The nerd bot awakens – Choice Architecture 16:55 Simon’s experience with BIG corporate brands 20:40 How can you exercise neuroscience techniques 25:30 Semantic Markers 28:37 What are the benefits of applying neuroscience into your marketing 35:11 Associative memory 36:22 What is Neuroplasticity Enjoyed this podcast?>>>> Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ (https://nerdsofbusiness.com/contact/) You can follow Nerds of Business on socials: Instagram: https://www.instagram.com/nerdsofbusiness/ (https://www.instagram.com/nerdsofbusiness/) Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy (https://podcorn.com/privacy) Chartable - https://chartable.com/privacy (https://chartable.com/privacy) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy