Discussion of a method that you can pursue to go from passion to idea or technology, and key questions that you should ask yourself as you make that leap.

Bill Aulet discusses how he and his team at SensAble conducted market segmentation for their novel 3D imaging technology.

Description of the concept of the beachhead market and its importance and place in the entrepreneurial journey.

Bill Aulet discusses of why he and others at MIT are so passionate about entrepreneurship, and why entrepreneurship is an important tool for solving some of society’s key problems from energy to healthcare to education.

Bill Aulet discusses how he and his team at SensAble conducted market segmentation for their novel 3D imaging technology.

Discussion of what is the single necessary and sufficient condition for a business and why it is so important for aspiring entrepreneurs to focus primarily on this condition.

Discussion of varieties of innovation and the distinction between business innovation and technology innovation. Examples of companies demonstrating various kinds of innovation are given.

Discussion of the six key myths around entrepreneurship, such as “Entrepreneurs are undisciplined,” “Entrepreneurs are all about charisma,” and more. Uncover key myths about entrepreneurship that after often not just untrue, but also unproductive.

Discussion of the process for performing market segmentation in a rigorous manner.

In this video, two dramatically different types of entrepreneurship are discussed: Small and Medium Enterprise Entrepreneurship (SME) and Innovation Driven Enterprise Entrepreneurship (IDE) and what this distinction means for aspiring entrepreneurs.

Discussion of the essential difference between invention and innovation and the important role played by commercialization in innovation.

Discussion of the three key ways to start a company: passion, idea, technology.