I want to go back to basics today. I’m a marketing mentor for the Digital Solutions program here in Tasmania, which is a program that’s funded by the federal government and I get to mentor quite a range of businesses. I really love this role and at the moment it’s giving me a lot of material for...

Just about every Facebook ads manager or teacher will try to convince you that you need to run ads for your business, but do you really? Inside this episode I want to have a frank conversation about who 'needs' to run ads and who doesn't.  Surprise, surprise, not every business 'needs' to run...

It’s so busy online that it can be hard to stand out and get people to find you and actually entice them to interact with you. Generating leads is an important aspect of building a customer base and driving growth. That’s where a lead magnet comes in – when done well, it can be a very powerful...