I want to go back to basics today. I’m a marketing mentor for the Digital Solutions program here in Tasmania, which is a program that’s funded by the federal government and I get to mentor quite a range of businesses. I really love this role and at the moment it’s giving me a lot of material for this podcast.  So let’s go back to basics, and look at our marketing activities to see what’s working and what is not. I think it’s something that we should regularly review to make sure that we...

Just about every Facebook ads manager or teacher will try to convince you that you need to run ads for your business, but do you really? Inside this episode I want to have a frank conversation about who 'needs' to run ads and who doesn't.  Surprise, surprise, not every business 'needs' to run ads and some shouldn't run ads yet. Let's look at when to run ads and what they will do for your business.  Tune in 🎧 Connect with me Website: www.newschoolofmarketing.com Facebook:...

It’s so busy online that it can be hard to stand out and get people to find you and actually entice them to interact with you. Generating leads is an important aspect of building a customer base and driving growth. That’s where a lead magnet comes in – when done well, it can be a very powerful tool and has somewhat revolutionised the way businesses attract and engage potential customers online. In this week's episode I'm talking about lead magnets, what they are and how you can use them in...

There are so many myths and beliefs about Facebook & Instagram ads that I really want to clear up with you today.  If you have any preconceived thoughts about Facebook ads, tune in to see if one of my 5 is one of yours. I'll bust 5 common myths about Facebook ads inside this episode.  Tune in to why you should never believe these 5 things about Facebook ads. Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Facebook group:...

This episode is full of golden nuggets! I talk with designer Jacqui Naunton about why it's essential to build a brand and why good design is a must. We talk about DIY-ing vs hiring a designer, we talk about business foundations and growing a business by using good design principles. Jacqui is also the queen of Canva so we dive into using Canva for your business to create an amazing brand. If you feel like your business is lacking something, tune in today. Connect with...

The key to your online course success is in your pre-launch strategy. That's why, in this episode, we'll look at what a pre-launch strategy is, why it's important and what you can include in yours. Tune in before you ever attempt a(nother) course launch 🎧 Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Facebook group: @newschoolofmarketing Instagram: @bianca_mckenzie Learn from me: Meta Ads Success Bundle (Free) Facebook Ads Prep School Client...

Facebook advertising audiences can be confusing, so let's look at what one of the common types of audiences means. Inside this episode I'll discuss what a lookalike audience is, how it's created and how you can use it in your business. It's a very powerful feature of Facebook ads that can help get you in front of more of your ideal clients. Inside this episode I also mention my free masterclass 'Sell (more of) your online course with Meta ads' which you can watch for free...

Let's talk about funnels and the customer journey.  Inside this episode I talk about what a funnel is, why you need a funnel in your business, how to design your funnel and what a funnel looks like for an online business.  If you've been puzzled by the word funnel, tune in and I'll explain it all. Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Facebook group: @newschoolofmarketing Instagram: @bianca_mckenzie Learn from me: Meta Ads Success...

In today's episode I want to talk about the one size fits all approach that I see a lot of marketing for. I’m not sure if your newsfeed is the same but a lot of coaches seem to market themselves from the point of having the holy grail to a successful business and if you don’t do as they say your business will fail.  Of course it’s the marketing message but I want to tackle this head on because it really frustrates me.  So, a lot of coaches and online entrepreneurs make it seem like there...

Over the past 10 years I've heard so many things about Facebook & Instagram ads that are simply not true (and I honestly don't know where these thoughts come from) so I want to bust some common myths today. Let's dive in and clear some of this up for you. Inside this episode I also mention my Free Lead Value calculator which you can find here. ----- I'm hosting a FREE Live Masterclass on 1 February at 11am AEDT. Join 'Sell (more of) your Online Course with Meta Ads' right...

Launching a course can be a game-changer, but I know those initial steps can feel like standing at the base of a mountain. Fear not! In this episode, I'm your guide, sharing eight essential steps that you need to take right away. Whether you're a seasoned entrepreneur venturing into the world of online education or a passionate creator turning your expertise into a course, this episode is your roadmap to success. If you've been contemplating taking the leap into the world of online courses,...

Happy New Year and welcome to the first episode of 2024! I hope you have had a great festive season and are recharged for this year. I have big plans, so come along for the ride. In this first episode I discuss the top 5 marketing priorities to maximise your impact with minimal spend.  We all know marketing can be overwhelming, time consuming and sometimes expensive, so what are some of the marketing tactics to consider when you're first starting out (or maybe you're reconsidering some of...

It's the last episode of 2023! Wow, what a ride it was and I'm so grateful to you for being a part of it. Inside this episode I'm sharing 5 lessons with you that will, hopefully, demystify Facebook & Instagram ads somewhat for you. I've been running ads for over 9 years now and the more I speak to people the more I realise that there is still so much mystery around this amazing way to support your business growth. Grab a cuppa, sit back and tune in 🎧 Buzzsprout - Let's get your...

Ever wondering how effective Facebook ads really are? Inside this episode I take an  honest look at how Facebook ads can work for your business. In short, yes they work, but not as you may expect.  Marketing always works, but it might not always work straight away. Tune in to this episode to learn more 🎧 Learn more about the Client Attraction Code that I mention in this episode.  Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Facebook group:...

[⚠️ Trigger Warning - This episode has content that may be confrontational for some] This episode is a big one! I speak with fellow marketer Skye Cusack from BluSkye Marketing about lots of topics. We speak about: - Copywriting - Business ethics - Business for good - Self doubt - Mental health - Being an indigenous owned business and more Tune in 🎧 Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Facebook group: @newschoolofmarketing Instagram:...

It’s that time of year. I’m more than ready to wrap this year up but I have two busy weeks ahead before I’ll wind down.  I’m not sure if you’re like me, but I have already started planning for 2024 and in this episode I want to talk about how Facebook advertising fits in with your bigger marketing picture. Everyone has their own take on planning, and that’s totally ok. It’s great really. What I’m going to share with you might work for you or only parts of it may work for you. Take what...

To outsource or not to outsource your ads? It's a question I often get asked and I understand that maybe you think running Facebook ads is hard, or maybe you just don’t want to do them. That’s totally ok. Listen up, because inside this episode I’m going to give you some insights that might change your mind or at the very least you’ll learn to identify when you’re ready to outsource your ads. I'll share what to look for in a good ads manager, what you need to have in place before outsourcing...

Inside this episode we unlock the gold to public speaking. Dr Kate Cashman is a speaker, award winning coach and educator helping entrepreneurs find their voice, get visible and grow their business. Kate shares her Courageous Speaking Method with us, as well as insights and lessons learned about public speaking from a TEDx speaking coach. We dive deep into the imposter complex and how it robs us from sharing our voice (and reframes to help overcome this). Tune in if you have public...

As a business owner myself I’m always thinking about ways to market my business, as well as helping clients market their business. Since moving to Tasmania and becoming a mentor for the government supported Digital Solutions program I have learned that people in my local community really value face to face mentoring and workshops. Doing workshops has also opened the door to more opportunities and project work, so in a way my workshops have become a way to promote my services.  That’s why I...

Inside this episode I talk about using email automation to streamline your marketing efforts and give your customers a better experience. I talk about the concept of email automation and its role in simplifying marketing tasks. You'll also hear about the benefits of automated email campaigns, such as lead nurturing and customer onboarding. Plus I highlight best practices for setting up effective email workflows and sequences. Tune in 🎧 Buzzsprout - Let's get your podcast launched! Start for...

In the world of marketing, communicating the value of your products or services is a skill that can make or break your success. Customers are always looking for solutions that meet their needs, and they want to understand why your offering is the best choice. This is where value communication comes into play.  In this episode, I'll get into the importance of effectively communicating the value of your offers and provide strategies to help you do it successfully. Tune in 🎧 Connect with...

I really want to talk about growing your email list and attracting more leads for your business. It’s not the first time I’ve spoken about this but it’s so important for your business that I’ll keep bringing it up. I often talk about using Facebook ads to grow your list and attract leads but there are plenty of other options to attract leads. Let’s dive into a few so you can grow your business.  First things first - it's about quality, not quantity. You want people who actually are...

Let's talk about analysing your Facebook ads results.  We'll talk about what to look at, what it means and I know that Facebook Ads Manager gives you a lot of data which can be quite overwhelming if you're not familiar with it or if you don't know what you're looking for.  When you open up the dashboard, you'll be presented with the default columns that focus on performance and there are some other options you can go into performance and clicks but it probably still doesn't mean much to...

Today's guest is a wealth of knowledge on all things publishing. Susan Dean is a qualified business and life coach who ventured into publishing after hearing and delivering heartfelt stories.  Susan now helps other publish their stories and loves waking up in her purpose built publishing house. Inside this episode we discuss: What a book can do for your businessWhy it's essential to share a story to build a brandWhat holds people back from sharing their storyWhat it's like working in a...