As we look ahead to where aesthetic marketing is headed in 2022, what should practices prioritize and why? In this episode of Next Level Practices, Eva Sheie of The Axis and Drew Leahy of PatientNectar join our Chief Strategy Officer, Max Baybak, to discuss and debate everything from low friction patient communication to creating owned audiences. They also ask tough questions like, "why are you throwing away good leads?" and "why haven't you started your own podcast?" Join Max, Eva and Drew as they evaluate the ideas and strategies they feel could be the key to winning in 2022.