"Our mission for the industry: bring together what can be a very fragmented approach for practices and make it as streamlined as possible." As equalizing forces continue to dominate the aesthetic industry, one of the best ways for a surgeon or medspa to stand out from the crowd is to provide superior service to their patients. While it's easy enough to say, making it a reality can be challenging. Running an aesthetic practice often feels like drowning in a sea of details, difficulties and...

On this episode of Next Level Practices, we are joined by TouchMD’s President of Sales & Marketing, Tyler Terry. TouchMD is a comprehensive software solution for aesthetic practices that features patient consult solutions, in-practice marketing, best-in-class photography solutions, and much more. Sharing insights gained from a decade of work in the aesthetics industry, Tyler describes how his path from the mail room to working directly with providers as a Sales Manager set him up for...

Before and after photos present a common problem for aesthetic practices — how to achieve consistent, high-quality, easily repeatable results. After years of experience behind the camera working with Allergan, Kybella, Evolus, and Revance, Jason Johnson of Simple Studios solved the problem with integrated systems specially designed specifically for taking perfect before and after photos. Jason explains how he solved the unique challenges presented by practices with limited space or...

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Stephan Baker in this episode of Next Level Practices, recorded live at ASAPS 2023. Get a Free Website Analysis:...

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Ran Stark in this episode of Next Level Practices, recorded live at ASAPS 2023. Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram:...

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Kouros Azar in this episode of Next Level Practices, recorded live at ASAPS 2023. Get a Free Website Analysis:...

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Brad Bengtson in this episode of Next Level Practices, recorded live at ASAPS 2023. Get a Free Website Analysis:...

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. David Turer in this episode of Next Level Practices, recorded live at ASAPS 2023. Get a Free Website Analysis:...

The world of digital patient acquisition is constantly evolving. At Influx Marketing, we are continually tracking changes in consumer habits and technology platforms so that we can skate to where the puck is going and keep our clients ahead of the curve.  In this workshop, presented live at Vegas Cosmetic Surgery 2023, Alpha Aesthetics Partners CEO John Wheeler joins Influx executives Adam Daniells, Max Baybak and Erica Crawford to break down the trends that are already shifting how patient...

For our latest episode, recorded live in Miami Beach at ASAPS 2023, we spoke to one of the cartographers who helped map the aesthetic patient journey — RealSelf Founder and Executive Chairman Tom Seery. Tune in to hear how Tom built a platform that became the go-to advisor for consumer-based medical aesthetic decision making and learn how RealSelf has evolved alongside the behavior and needs of today's aesthetic consumer. Stick around for a glimpse into how artificial intelligence and...

Welcome to Miami Beach, where Influx recently attended the annual meeting of the American Society for Aesthetic Plastic Surgery, as we do every year. This year we brought our podcast team along to record to bring you some candid conversations on the topic of patient acquisition and the latest trends in aesthetic practices growth.  In our first episode recorded live at ASAPS 2023, Influx Marketing's Chief Growth Officer Max Baybak sits down with Skytale Group Partner James Turcott to discuss...

As a vocal proponent of price transparency in aesthetics and healthcare in general, Dr. Jonathan Kaplan has spent years building and refining a price estimation and lead generation platform that can be leveraged to create a better experience for both medical providers and patients alike. In this episode of Next Level Practices, you'll hear his arguments for why price transparency is not a "race to the bottom," but rather an opportunity for plastic surgeons and aesthetic practices to increase...

Offers aren't always discounts, they don't have to cheapen your brand, and every practice needs an offer-based strategy to capture and command the consumer's attention in this era of digital overload. If it sounds unusual, it's only because incompetent advertisers have dumbed down offer-based marketing and turned it into a bargain-basement race to the bottom. But John Wheeler is no stranger to the unconventional approach. With a background in pastoral ministry providing a depth of compassion...

Offers aren't always discounts, they don't have to cheapen your brand, and every practice needs an offer-based strategy to capture and command the consumer's attention in this era of digital overload. If it sounds unusual, it's only because incompetent advertisers have dumbed down offer-based marketing and turned it into a bargain-basement race to the bottom. But John Wheeler is no stranger to the unconventional approach. With a background in pastoral ministry providing a depth of compassion...

As we look ahead to where aesthetic marketing is headed in 2022, what should practices prioritize and why? In this episode of Next Level Practices, Eva Sheie of The Axis and Drew Leahy of PatientNectar join our Chief Strategy Officer, Max Baybak, to discuss and debate everything from low friction patient communication to creating owned audiences. They also ask tough questions like, "why are you throwing away good leads?" and "why haven't you started your own podcast?" Join Max, Eva and...

Aesthetic practices aren’t just competing against each other when it comes to customer service — they’re also dealing with the outsized expectations set by the likes of REI, Sephora, and Starbucks. While the occasional discount can inject life into a sagging marketing strategy, a dependence on discounts can create an unsustainable customer demand for such markdowns. In this episode, Tami Vileta details how to avoid the “discount treadmill” by offering an elevated experience to patients.

"Being busy does not mean being profitable," says Terri Ross, Founder & Co-CEO of APX Platform. This is but the beginning of the wisdom Terri and APX Co-CEO Izhak Musli share with us in episode #12 of Next Level Practices. While each previously appeared individually on the podcast, they have now teamed up in a powerful new venture: the Aesthetic Practice Accelerator, or APX Platform. In this episode, Terri and Izhak show us how practices can use APX to identify inefficiencies and...

In this episode, Max chats with FriendMedia CEO, Nick Magruder, about the importance of in-practice marketing and the work he and his team are doing to fix the outdated, untargeted, internal marketing systems used in aesthetic practices today. Later in the episode, Max and Nick are joined by special guest Dr. Grant Stevens, who shares his experience using FriendMedia to upsell, cross-sell, and increase awareness of new service offerings in his busy practice.

In this episode, we chat with Eva Sheie of The Axis about… podcasting. Yes, that’s right, a podcast about podcasting. Eva previously served as the Dir. of Practice Development at RealSelf, where she built and scaled the RealSelf University customer education program. In this episode, Max & Eva discuss the nuances of how to make podcasting work for an aesthetic practice and why Eva believes that podcasting is well-positioned to become an effective medium for patient communications.

Max talks with Drew Leahy of PatientNectar about the reemerging importance of email and how aesthetic practices can effectively utilize this channel to reach prospective patients their competitors aren't in front of. They also discuss the changing landscape of digital patient acquisition and a specific email strategy that practices can implement to decrease dependency on paid media and time-consuming social media.

In episode #8 of Next Level Practices, Influx Co-Founder and Chief Strategy Officer, Max Baybak, chats with Izhak Musli about the progressing digitization of the patient journey and how practices need to be thinking in order to meet the expectations of today's consumer. Izhak is the Chief Revenue Officer of Symplast, the all-in-one, cross-platform, cloud-based solution for managing your entire practice.

In this episode of Next Level Practices, our Chief Strategy Officer, Max Baybak chats with the one and only Terri Ross. If you’re in aesthetic medicine you likely know the names Terri Ross and Terri Ross consulting. She and her team have recently released a game-changing training and growth platform for aesthetic practices called APX. Tune in to hear insights from Terri on taking your practice to the next level and her revolutionary new platform.

Influx CEO, Adam Daniells, and Chief Strategy Officer, Max Baybak, discuss the antitrust suit against Google and what it may mean for search marketing and medical practices that rely on the search giant's platform for patient acquisition. The guys also touch on a few other interwoven plotlines shaping up in the digital marketing landscape that may have an impact on the future of digital marketing. 

To see the full presentation including graphs that illustrate what we believe is really happening in the aesthetics market, head over to our YouTube channel. You'll also learn about a hidden opportunity that you should be capitalizing on right now. On 9/12/20, our CEO and our CSO gave this presentation as part of The Aesthetic Society's virtual Breast & Body Meeting. We are often asked about Google vs. Facebook/Instagram. In this presentation, we break down the best way to approach each.