Welcome to Miami Beach, where Influx recently attended the annual meeting of the American Society for Aesthetic Plastic Surgery, as we do every year. This year we brought our podcast team along to record to bring you some candid conversations on the topic of patient acquisition and the latest trends in aesthetic practices growth.  In our first episode recorded live at ASAPS 2023, Influx Marketing's Chief Growth Officer Max Baybak sits down with Skytale Group Partner James Turcott to discuss the red-hot aesthetic M&A market.  Skytale Group is a full-service strategic, financial, and M&A advisory firm. Through management strategy and financial analysis, Skytale helps scale and sell medical aesthetics practices to strategic buyers.  Tune in to learn about the latest trends in medspa and plastic surgery practice consolidation, get an expert breakdown on how it all works, and find out just what buyers are looking for in an aesthetic practice acquisition — only on Next Level Practices. Show Notes: 00:00 Intro 01:00 Skytale Overview 05:59 James' background 07:53 Entry into aesthetics 09:01 Who Skytale represents 10:05 Management consulting and scaling responsibly 13:14 Focus on fee for service 14:46 What PE and platforms are looking for 18:48 Family office acquisitions 19:27 EBITDA: Knowing what your practice is worth 23:01 What doctors are paying themselves 25:17 Don't expect everything to change at the close 28:21 Multiples and valuations 32:08 Consolidation of the consolidators 32:59 Multiple locations vs. one large practice 37:31 Partnerships, equity, and golden handcuffs 43:30 What the market looks like 45:57 Finding the right fit 47:57 Comments on the current economic environment 50:01 Final words