For our latest episode, recorded live in Miami Beach at ASAPS 2023, we spoke to one of the cartographers who helped map the aesthetic patient journey — RealSelf Founder and Executive Chairman Tom Seery. Tune in to hear how Tom built a platform that became the go-to advisor for consumer-based medical aesthetic decision making and learn how RealSelf has evolved alongside the behavior and needs of today's aesthetic consumer. Stick around for a glimpse into how artificial intelligence and ChatGPT stand to disrupt aesthetic patient acquisition — all this and more on the latest episode of Next Level Practices. Show Notes: 00:00 Intro 01:00 Background 05:07 The evolution of RealSelf vs. the evolution of consumers 06:50 The RealSelf marketing funnel is more of a maze (or scrambled eggs) 09:03 The aesthetic patient's journey 10:53 Connecting marketing with the front desk  13:06 Systems and processes for conversion 16:39 AI, ChatGPT and what it means for aesthetics 22:28 Either you get disrupted, or you disrupt yourself 26:14 Closing words Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co