Oobah Butler cuts through the noise, and says about himself that he is know for making really well crafted mistakes. In this episode he talks about how his fake restaurant became number one in London, and how he came to be called the Donald Trump of tripadvisor. Listen to this episode about...

Have we gone overboard when it comes to data collection? Advertising business veteran Bob Hoffman is questioning what we are doing as an industry. Are marketeers too optimistic when it comes to data driven decision making? Have we gone overboard when it comes to data collection and has it become...