This is waking me up in the middle of the night
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“Hi, Nir - saw your email that said I could ask you anything... we have a very cool cognitive alertness detection app that we are selling B2B - alertmeter in the app store - It can detect if someone is struggling with alertness in the moment for whatever reason - fatigue, illness, drug use, emotional distraction - which companies use in safety-sensitive job roles. It takes 90 seconds to complete. This is not like brain games; it's a psychomotor vigilance test developed decades ago that is finally coming into its own with touchscreen technology. After 10 times, you develop a baseline and your current score provides you with a percentage of where you are in relation to your own personal average. If you are too far out of range, it notifies your supervisor so they can check in with you and see if you're too distracted to be assigned to your regular equipment, or if you need to take a break, etc.
In my sales process, I invite stakeholders to download the app and give them an ID to start their own account to get a baseline established so they can see how it works, and then we continue the discussion. That's when the problem begins. Very few people will keep taking the test to even develop a baseline. It takes 10 times to develop a baseline - that's the bare minimum of what we need to get an average cognitive alertness reading. They are fascinated by it at first, but won't stick with it.
(The app has a demo version so you can take the test as often as you like without a User ID, but it never develops a personal baseline.)
I even have to set myself a reminder to take this most days. It isn't difficult, but something is missing. I guess. We have companies where everyone takes it when they clock in and it becomes a regular part of their schedule. These are places where the owner is compelled - perhaps they recently had to fire a good employee for turning up positive on a urine drug test even though they all knew the person wasn't impaired in the moment. But in the typical sales process, I am having trouble getting the decision-makers to stick with it. Any thoughts? Thank you!”Read full review »
Cosmicbiker via Apple Podcasts ·
United States of America ·
03/09/17
More reviews of Nir And Far
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“Great tips and insights on how the brain works, to help business. also a quick format, to be listened in 10 minutes or so.”
roberto.ab via Apple Podcasts ·
Spain ·
03/10/17
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“Nir knows how to map hard data about human behavior and map it directly to product designs that will sell. Great insights anyone in product development can learn from!”
The VelvetHammer via Apple Podcasts ·
United States of America ·
03/08/17
“Nir Eyal hosts a smart, insightful and thoughtful podcast on behavior and the brain. Listen and learn!”
influencereconomy via Apple Podcasts ·
United States of America ·
03/02/17
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